Daisy Interactive and Bath Petals present online marketing & branding review to students and faculty at FIDM, Los Angeles

Students Learn small business tips to leverage their company's web presence and investment. Daisy Interactive CEO Matt Warnock Presents interactive case study of Bath & Body Spa Product manufacturer Bath Petals.

November 4, 2003 (PRWEB) Los Angeles, CA – Matt Warnock, CEO and Executive Producer of Daisy Interactive Inc., a Los Angeles interactive marketing agency, teamed with client, Julie Warnock, President Sales & Marketing, Bath Petals Inc., a leading all-natural bath & Body/Spa Products manufacturer, and delivered a marketing briefing November 4th at the Fashion Institute of Design and Merchandising (FIDM) in Downtown Los Angeles. The presentation focused on the effectiveness of using online marketing to build customer loyalty and increase a company's market share at the start-up level.

Attendees were introduced to how Bath Petals utilizes their web presence to address a multi-channel environment and leverage all a company's publicity, retail ecommerce, client wholesale area, and collateral such as newsletters, affiliate programs and promotional merchandising. Clear and consistent visual identification and branding, navigation, site functionality and search engine friendly architecture was covered in a multimedia presentation.

All topics covered relate directly to the start-up marketing of a consumer products manufacturer executed within a tight budget. The Internet has been used in this case to provide efficient exposure, collaboration across multiple-channels for a fraction of the cost of traditional advertising.
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The Fashion Institute of Design & Merchandising is a private college specializing in fashion and design. FIDM has an enrollment of 4,500 full-time students. Over the last 30 years, FIDM has built an alumni network in excess of 25,000 graduates around the world.
FIDM
Los Angeles Campus
919 South Grand Avenue
Los Angeles, CA 90015-1421
General: 800.624.1200
www.fidm.com

Bath Petals Inc.
Bath Petals is a manufacturer and marketer of all-natural bath and body products. Focusing on the highest quality of natural ingredients, the company has developed a following nationally of customers who are concerned with skincare. Bath Petals products have been featured in national fashion and beauty magazines and most the principles were recently profiled by Downtown Los Angeles News for their woman-owned Downtown LA businesses feature.
Contact: Julie Warnock, President Sales & Marketing
Bath Petals Inc.
830 S. Hill St.
Suite #850
Los Angeles, CA 90014
julie@bathpetals.com
p. (213) 627-4060
f. (213) 627-4080

Daisy Interactive Inc.
Daisy Interactive is a Los Angeles interactive marketing agency specializing in web site design and development, ecommerce, interactive collateral marketing, corporate ID and product photography.
Contact: Matt Warnock, CEO and Executive Producer
Daisy Interactive Inc.
830 South Hill St. #850
Los Angeles, CA 90014
matt@daisyinteractive.com
(213) 627-4990 phone
(213) 627-4080 fax