Food Direct Mail Marketing Not Effective According to TR Cutler, Inc. Survey

In a recent survey of 198 Food Manufacturers who utilized direct mail marketing the net results, including conversion to sales was very disappointing. Poor print images of the food was blamed for the disasterous marketing results.

TR Cutler, Inc., the leading manufacturing public relations firm(www.trcutler.com)announced the results of a new national survey of 198 food manufacturers. The data revealed that 85% of the respondents (primarily marketing directors and sales managers) expressed great dissatisfaction with the results from direct mail campaigns to the enduser consumer. The leading explanation for the poor results was the printing of the food items was of a poor quality and neglected to capture an appetizing image that caused the consumer to purchase. Conversion to sales from this marketing outreach was never above 1% and frequently reported at less than a 1/4% of the universe receiving the marketing collateral. Customized printing solutions to targeted consumers with a very clear color presentation often reports response rates upwards of 10% with a conversion to sales in excess of 5%. Specific study results available via email at trcutler@trcutler.com.