PUBLIC RELATIONS ORGANIZATIONS PARTNER WITH LIBRARY TO CREATE PUBLIC RELATIONS RESOURCE CENTER

The North Florida Chapter of the Public Relations Society of America (PRSA) and the Jacksonville Chapter of Florida Public Relations Association (FPRA) have partnered with the Jacksonville Public Library system to create a public relations resource center containing a comprehensive collection of trade books and publications. An inaugural collection of books will be presented to library officials on Thursday, Nov. 13 at 3 p.m. during a brief ceremony in the librarys main branch.

FOR IMMEDIATE RELEASE

Media Contacts:
Christina Loznicka, PRSA
904-940-4043

John Harrell, FPRA
904-233-7792

Stacie Bucher, Jacksonville Public Library
904-630-2416

Jacksonville, Fla. (Nov. 12, 2003)-- The North Florida Chapter of the Public Relations Society of America and the Jacksonville Chapter of Florida Public Relations Association have partnered with the Jacksonville Public Library system to create a public relations resource center containing a comprehensive collection of trade books and publications. An inaugural collection of books will be presented to library officials on Thursday, Nov. 13 at 3 p.m. during a brief ceremony in the librarys main branch.

We are always happy to accept specialized materials for the Main Library that will be beneficial to our library customers," said Carolyn Williams, Deputy Director of the Jacksonville Public Library.

The books will be housed in the Business, Science and Documents reference section of the Main Library and made available to the general public as well as chapter members. More than ten books and publications will be included in the collection initially and members of both chapters will be encouraged to contribute.

Among the books in the new public relations resource center will be the recommended study materials for the Accreditation in Public Relations exam. Accreditation is a voluntary certification program that offers recognition for public relations professionals who have demonstrated broad knowledge, experience, and professional judgment in the public relations field.

In addition to donations from the local PRSA/FPRA chapters, PRSAs national office will donate subscriptions to its monthly newspaper, Tactics, and its quarterly magazine, The Public Relations Strategist. The Jacksonville Public Library has also incorporated PRWeek, a weekly public relations trade magazine, into its collection of periodicals.

With these additions to the library, we are hopeful that these public relations resources will continue to enhance the profession of public relations in the Jacksonville area," said Anne M.Dubois, APR, CPRC, president of the North Florida Chapter of PRSA.

For more information, visit www.jax-prsa.org and www.fpra-jax.org or contact the Main Branch of the Jacksonville Public Library at. 904-630-2665.

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EDITORS NOTE: A COMPLETE LIST OF PUBLICATIONS FOLLOWS.

Books contributed to Jacksonville Public Library include:

§     Effective Public Relations, Cutlip, Center and Broom. Prentice-Hall, 1999

§     Campaign Strategies and Message Design, Mary Anne Moffitt. Praeger, 1999

§     Primer of Public Relations Research, Don Stacks. Guilford Press,2002.

§     Public Relations: Strategies and Tactics, Dennis Wilcox, et. Al.Longman, 2000

§     Strategic Planning for Public Relations, Ronald Smith (editor). Erlbaum, 2002

§     The Handbook of Strategic Public Relations and Integrated Communications, Clarke Caywood (editor), McGraw-Hill, 1997.

§     The Practice of Public Relations, Fraser Seitel. Prentice-Hall, 2000.

§     This is PR: The Realities of Public Relations, Doug Newsom et al. Wadsworth, 1999

§     Public Relations Tactics (donated by national PRSA)

§     The Public Relations Strategist (donated by national PRSA)

§     White Papers from the Florida Public Relations Associations

Other Publications Available in the new Public Relations Reference Area:

§     PRWeek