Bringing the Hollywood movie-going experience in Español to the Latino Community in Phoenix, Arizona

The Cinema Latino concept is based on recognizing that a significant number of Latinos in the United States prefer to watch films in Spanish. While many Latinos have easy access to Spanish-language radio, television, and newspapers, few have the opportunity to walk into their neighborhood movie theater and engage in a quality cinematic experience en español. Cinema Latino is changing that reality.

FOR IMMEDIATE RELEASE
November 14, 2003       

Media Contact: Conchita Raices-Kollmann
Alternatives in Español
Tel: 480-752-2323
alternativesinespanol@cox.net

Bringing the Hollywood movie-going experience in Español to the Latino Community in Phoenix, Arizona

WHAT:   A new Latino owned movie theatre in Central Phoenix that will showcase Tinsletowns most acclaimed and recently released Hollywood blockbusters with Spanish subtitles and/or dubbed entirely in Spanish. During the grand opening celebration, ticket prices will be only 50 cents, with free popcorn and beverages for afternoon and evening movies.

WHERE: DESERT SKY MALL, 7611 W. Thomas Road, Phoenix, AZ 85033

WHEN:    Thursday, November 20, 2003, from 12:00 Noon to 9:00pm.

Phoenix, Arizona - Cinema Latino, an innovative concept and movie-going experience for the Latino community, will debut Cinema Latino Phoenix, Thursday, November 20, 2003. Cinema Latino Phoenix is located at the rear of Desert Sky Mall between 75th and 79th avenues. In honor of the grand opening celebration, the movie theatre will feature its Welcome to the Cinema" celebration with 50 cent ticket prices and free popcorn and beverages. Additionally, promotional items and prizes will be given away throughout the entire grand opening weekend.

Everyone is invited to participate and come see the latest Hollywood premieres with Spanish-language subtitles or dubbed entirely in Spanish the way original films are shown in Spain and Latin America. In the lobby, moviegoers will be entertained to the pulsating sounds of Latino music and will be greeted by Spanish-speaking theatre employees.

Cinema Latino is the first family chain of movie theatres in the U.S. that recognizes the interests and needs of the American Latino community.

We are on a very short list of entertainment venues where Latino familes can celebrate their unique heritage, culture, language, and music," said David Mejías, Cinema Latino President and CEO. "Cinema Latino plans to open new movie theatres in prominent Latino U.S. markets to bring the Latino community the excitiment of the Hollywood movie-going experience.

For more information and movie show times, please call 1-888-588-CINE (2463) or visit the Web site at http://www.cinemalatino.com.

About Cinema Latino
Cinema Latino, operating under Sonora Entertainment Group, is the leading circuit of Spanish-language movie theaters in the United States. Sonora Entertainment Group launched the Cinema Latino concept in November 2001, and currently operates theaters in Aurora, Colorado, Fort Worth, Texas, and Phoenix, Arizona. The company is focused on addressing the cinematic needs of the Latino consumer by way of exhibition and distribution opportunities. For more information, please visit www.sonoraeg.com or call 303-991-7000.

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