PALISADES MEDIA GROUP APPOINTS COREY WEISS VICE PRESIDENT, INTEGRATED MARKETING AND PROMOTIONS

Palisades Media Group announced today the appointment of Corey Weiss as Vice President Integrated Marketing and Promotions. Mr. Weiss will be responsible for creating new strategic marketing opportunities for Palisades' clients, ranging from pure promotional platforms to such diverse areas as product placement.SUMMERY

Santa Monica, CA (PRWEB) November 17, 2003 -- Palisades Media Group announced today the appointment of Corey Weiss as Vice President Integrated Marketing and Promotions. Mr. Weiss will be responsible for creating new strategic marketing opportunities for Palisades' clients, ranging from pure promotional platforms to such diverse areas as product placement. The appointment is effective immediately.

"Including promotions as part of our total package enables Palisades to provide our clients with an even higher level of service and a broad range of added-value benefits," said Roger Schaffner, President and CEO of Palisades Media Group. "Corey brings a unique combination of hands-on promotional experience and industry savvy to our team. He will be a tremendous asset to Palisades and we're very pleased to have him join us."

"I'm excited to join the Palisades Media Group team and work with such a diverse client roster," says Weiss. "The establishment of this position demonstrates the company's strong commitment to delivering added value and greater brand awareness for our clients. I'm looking forward to leveraging my entertainment and consumer products experience to develop cross-media strategic marketing alliances and promotions to reinforce the clients' business objectives."

Mr. Weiss comes to Palisades Media Group with 12 years of experience leveraging multiple marketing channels. Most recently, as a marketing consultant he developed strategic partnership and promotional opportunities for entertainment and new media clients including Sony Pictures, DreamWorks and NeoPets. Previously, Mr. Weiss was Director of Marketing at Movielink, the video-on-demand distribution service formed as a joint venture between Metro-Goldwyn-Mayer Studios, Paramount Pictures, Sony Pictures Entertainment, Universal Studios and Warner Bros. At Movielink, his responsibilities included spearheading and planning all new marketing activities and promotions. Mr. Weiss also developed and executed marketing and promotions strategies for WireBreak Entertainment, where he served as Director of Marketing and Business Development.

In addition, he served as Public Relations Supervisor for Buena Vista Home Entertainment, where he helped conceive and launch Miramax Café, the corporate Web site for Miramax Films, and pioneer the online chat craze with some of the earliest AOL chats. Further, his experience includes positions at Paramount Home Entertainment and Chiat/Day.

About Palisades Media Group
Palisades Media Group, Inc., located in Santa Monica, California, is a premier media buying and planning agency. Founded in February 1996 by President and CEO, Roger Schaffner, the company includes a staff of more than 50 experienced professionals. Palisades Media Group serves corporate and consumer product accounts, the entertainment industry and political campaign clients.

Photos of Mr. Weiss available upon request.
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