AMERICANS SPEND MORE ON HOLIDAY GIFTS THAN ON CHARITY; Holiday For Charity Program Designed To Boost Charitable Giving

Americans spend more each year on holiday gifts than they do on charity. The Holiday For Charity Program is designed to change that by getting people to ask friends and family to donate to charity instead of buying them holiday presents.

Americans spend more each year on holiday gifts than they do on charity. The Holiday For Charity Program is designed to change that by getting people to ask friends and family to donate to charity instead of buying them holiday presents.

Last year it is estimated that Americans spent nearly $220 billion on holiday gifts, while donating about $212 billion to charity," says Harry Hoover, managing principal of Hoover ink PR. Im suggesting a grassroots approach called Holiday For Charity that can generate funds necessary to deal with the problems we face in this country, problems that should be solved by the people not by government."

Holiday For Charity has five elements:
-- people can ask their friends and family to donate to their charity of choice instead of buying them holiday gifts
-- people can sell their gifts online at eBays GivingWorks, http://pages.ebay.com/givingworks, and donate the proceeds to charity
-- children can offer to do volunteer work in lieu of buying holiday gifts
-- businesses can participate by agreeing to donate as little as one percent of after-tax profits to charity
-- businesses can donate directly to charity in lieu of buying holiday gifts for clients and customers

Hoover has set up a special Holiday For Charity section on his website -- www.hoover-ink.com -- to fully describe the program and provide links to charitable resources.

Hoover ink PR is a Huntersville-based communications firm that develops and delivers bottom line messages for businesses serious about their success.

The firm develops and implements strategic communication programs for clients including Carolinas AGC, Carolina Business Law, Charleston Cookie Co., Elberson Senger Shuler, Grant Consulting, InterCerve, Mortgage Bankers of the Carolinas, StrataForce and Ty Boyd Executive Learning Systems. Find Hoover ink on the web at http://www.hoover-ink.com.