False Positives and False Negatives can be Major Obstacles to Business Success

Research and Markets have announced the addition of the 'Going Beyond the Idea' report to their offering.

How to drive innovative business ideas through to business reality for all senior executives responsible for delivering sustainable corporate growth.

Most innovative companies are able to generate plenty of ideas and prioritise those with the greatest potential, but that is often the point when the greatest problems begin - driving validated business ideas through to business reality.

Despite putting an innovation process in place, the 'engine' often still doesn't produce the desired outcomes. Executives complain both about 'false positives' where projects are allowed to proceed without sufficient validation, and 'false negatives' where promising projects are killed too early, often because they cannot compete on equal terms with the core business.

The report is designed to identify five key success factors that leading-edge companies are building into their corporate strategies to deliver sustainable corporate growth:

Relentless focus on solving a customer problem A leader and a team with a passion to achieve A common language for communicating and charting progress Relevant and quantifiable assets and skills to contribute
Internal and external networking

For a complete index of this report click on http://www.researchandmarkets.com/reports/40111

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