One in Five people affected by irritable bowel syndromes

Research and Markets have announced the addition of 'The Market for Gut Benefit Foods - A Global Analysis' report to their offering.

As scientific evidence grows of the ability of certain food ingredients to benefit human health, more and more products
are being launched claiming to have beneficial effects on gastrointestinal (gut) health and well-being in general. This is
against a background where colorectal cancer is one of the most common causes of cancer death, accounting for approximately
12-13% of deaths from all cancers and where up to 20% of the general population is affected at some time or another by irritable bowel syndrome.

This report, consisting of over 150 pages, over 60 tables and 28 colour product shots, is the second in a unique series of reports
on the global functional foods market. Following on the heels of a major study on the world market for heart benefit foods, this global
analysis on the market for gut benefit foods gives an invaluable insight into the commercial, societal and technical drivers shaping its
development. The report will help you track developments in a highly dynamic sector of the food market, identify new business
opportunities, identify new ingredients with gut health properties and prepare your business strategy.

Key features

- Highlights current and future directions in gut benefit foods and associated ingredients technology
- Analyses market sizes and trends in Europe, the USA, Japan and Australia
- Reviews key new product activity in gut benefit foods worldwide
- Reviews prevalence of gastrointestinal disorders by country and trends in incidence
- Discusses future trends and prospects
- Presents 28 colour shots of key products

For a complete index of this report click on http://www.researchandmarkets.com/reports/40116

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