Happy Birthday IzzyCue!

USPTO grants trademark protection to the lifestyle product purveyor.

WASHINGTON DC., Nov. / 18 / 2003 (PRWEB) November 16, 2003 -- IzzyCue, the venerable lifestyle brand, is awarded trademark protection by the United States Patent and Trademark Office (USPTO).

IzzyCue, a unit of BKN International Incorporated, is an emerging cross-channels global manufacturer and marketer of high-end consumer products. The unit-brand builds leadership products in three highly-focused global businesses: Food & Beverage, Popular Culture and Design & Fashion. Its primary vision is to create a desirable long-term brand of significance

In 2001, IzzyCue launched a new corporate vision and is currently in the process of significantly reshaping its business portfolio to broaden the companys focus onto a new platform consisting of challenging trendy commodity products. The company is utilizing a strategy that includes the forming of strategic alliances with multinational conglomerates both on the homeland and offshore.

IzzyCues portfolio shift solidifies the companys mission to build a recognizable lifestyle brand in markets around the world and underscores its focus on products and businesses that:

   -Are global, or have the potential to expand globally
   -Secure leading market positions (#1 or #2)
   -Reach consumers through multiple distribution channels
   -Benefit from innovative product development efforts
   -Capable of achieving breakthrough economics," defined as a cost structure that benefits from    
   scale and is not easily matched by the competition (i.e. inherent barriers of entry).

Today we officially celebrate the birth of IzzyCue! We thank the USPTO for their expedience in concurring and granting us the international trademark protection, and our attorneys on their diligence," Kenneth H. Tan the founder, president and chief executive officer comments.

IzzyCue products can be found in selected Food & Beverage and Hospitality segments of the market.