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AdBuilderPro Introduced at Kubota Dealer Meeting
The Browser-Based Ad Composition System Was Custom-Developed on Graphic Resource Center's Modular Base to Meet the Specific Needs of Kubota.
Ed Lupo, CEO, and Dean Proffer of Graphic Resource Center in Memphis participated in the official rollout of AdBuilderPro to Kubota (www.Kubota.com) retailers at the tractor manufacturer's recent 2003 Dealer Meeting in St. Louis. Dealers from around the country got their first official look at the completed version of the browser-based ad composition system developed for their use by GRC.
The meeting also gave the GRC team an opportunity to work with Kubota dealers to determine their needs for the next implementation phase. Many of the dealer suggestions have already been incorporated into the Kubota AdBuilderPro site.
Dealers were impressed with AdBuilderPro's ease of use and the speed with which they were able to create and deliver press-ready ads over 56k dialup connections. The software allows users to select and compose ads on-line, using a PC or Macintosh with an Internet browser. No special software is required on the users' computer. AdBuilderPro is another tool provided by Kubota at no cost to its dealers to give them a significant edge in their markets.
Information for Kubota's AdBuilderPro database is developed by their creative and marketing team and is stored on a central server which can be accessed by franchisees via password. All of the professionally-created assets made available to the dealers adhere strictly to Kubotas branding and marketing rules.
About Graphic Resource Center
Since 1965, Graphic Resource Center has provided quality products and services to the graphic communications community. Through its Heliogramme imaging division the company serves top manufacturers and advertising agencies in the U.S. and in Europe. Its ImageVault and AdBuilderPro software are used daily by more than 20 of the leading companies in the country.
To learn more about GRC and AdBuilderPro, visit our web site:
www.AdBuilderPro.com, or telephone 1-800-884-2656 and ask for
Chris Lupo or Jimmy Smith.
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