RIPPLE EFFECTS INTERACTIVE TO HELP NATIONAL CITY MARKET TO CORPORATE BANKING CLIENTS ON THE INTERNET

Ripple Effects Interactive, one of the nations largest and fastest growing interactive marketing agencies, has been selected by National City Corporation to develop a series of interactive demonstration tools to market Web-based services to corporate prospects and clients. The series of interrelated guided tours will be featured at www.exact4web.com, the single point of access for National City corporate banking clients to manage their finances online.

PITTSBURGH – Nov. 17, 2003 – Ripple Effects Interactive, one of the nations largest and fastest growing interactive marketing agencies, has been selected by National City Corporation to develop a series of interactive demonstration tools to market Web-based services to corporate prospects and clients. The series of interrelated guided tours will be featured at www.exact4web.com, the single point of access for National City corporate banking clients to manage their finances online.

The guided tours, built in Flash and HTML, will allow National City to attract and engage potential clients and highlight the companys global treasury management solutions. The first tours will highlight letters of credit, lockbox image retrieval and check management.

We expect the marketing impact of the guided tours created by Ripple Effects Interactive, to be equal to the level of convenience and effectiveness our corporate clients enjoy through the actual application, said Robert Hollosy, vice president, corporate banking marketing at National City Corporation. Ripple Effects Interactive has demonstrated they understand how online marketing can be creatively and successfully implemented in the area of financial services."

Previously, Ripple Effects Interactive designed several guided tours for National City aimed at retail consumers. Now, the agency is leveraging that experience and expanding services to include corporate banking clients. The guided tours help potential clients learn more about, and ultimately switch to one or all of the online services while also facilitating cross-selling efforts to existing clients.

This project will allow us to showcase Ripple Effects Interactives ability to enhance a companys pre-existing brand by extending its marketing into the online realm," said Louis Malafarina, chief executive officer at Ripple Effects Interactive.

About National City
National City Corporation (NYSE:NCC), headquartered in Cleveland, Ohio, is one of the nation's largest financial holding companies. The company operates through an extensive distribution network in Ohio, Illinois, Indiana, Kentucky, Michigan and Pennsylvania, and also serves customers in selected markets nationally. Its primary businesses include commercial and retail banking, consumer finance, asset management, mortgage financing and servicing, and payment processing. For more information about National City Corporation, visit the company's Web site at www.NationalCity.com.

About Ripple Effects Interactive
Ripple Effects Interactive is a premier interactive agency – recently ranked among the nations top 50 by Ad Age magazine – that partners with clients to create innovative online marketing campaigns. The agency offers a full range of services - from strategic marketing communications and website design to online marketing and application development. Located in Pittsburgh and Philadelphia with representation in Washington, D.C., Ripple Effects Interactive features a team of 40 interactive specialists. Since 1998 the agency has worked with government, education and large corporate clients, including the Commonwealth of Pennsylvania, GlaxoSmithKline, Carnegie Mellon University, Johnson & Johnson and Coca-Cola. Ripple Effects Interactive has built a reputation for high-quality work, winning more than 75 industry awards in the past three years alone, including the prestigious ID Magazine Gold Award for website design. For more background, visit www.RippleEffectsInteractive.com.

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