Milwaukee, Wisconsin Controls Industry Entrepreneur Bill Lydon Forms Business Development Service for Controls & Automation Companies

Bill Lydon has formed a business development company to serve industrial automation and Building Automation System (BAS) companies, Applied Marketing Concepts. Bill Lydon has been at the forefront of controls technology sales and marketing with corporate experience and as an entrepreneur founding a control software company. Bill is applying his skills and experience to assist control and automation companies grow their business with the founding of Applied Marketing Concepts. Bill has a rare combination of backgrounds that includes business development, technical design, control engineering, raising capital, marketing and sales.

(PRWEB) November 17, 2003 -- Bill Lydon has formed a business development company to serve industrial automation and Building Automation System (BAS) companies, Applied Marketing Concepts. Bill Lydon has been at the forefront of controls technology sales and marketing with corporate experience and as an entrepreneur founding a control software company. Bill is applying his skills and experience to assist control and automation companies grow their business with the founding of Applied Marketing Concepts. Bill has a rare combination of backgrounds that includes business development, technical design, control engineering, raising capital, marketing and sales.

“I have a great deal of experience, translated: successes and failures, doing marketing and sales of technical products for corporations, small business, and as cofounder & president of a startup company. I have seen many great technical products that were not commercially successful due to poor marketing and sales. Applied Marketing Concepts is about helping companies become more successful.”

Bill is well known in the industry and regularly publishes articles, gives presentations and is asked for expert opinions on controls & automation technology. In addition Bill is involved in many industry organizations including ISA (Instrumentation, Systems & Automation, www.isa.org ), ODVA (Open DeviceNet Vendor Association www.odva.org ), OMAC (Open Modular Architecture Controls), CABA (Continental Automated Buildings Association, www.caba.org ), ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers), PLCOpen ( www.plcopen-na.org ) , and oBIX (Open Building Information Exchange).

Bill began his career designing computer based machine tool control systems, moving on to design and marketing of Building Automaton Systems at Johnson Controls. Subsequently Bill has been a pioneer in the industrial controls business as cofounder and president of a control software company. Bill is knowledgeable in a wide range of controls and automation including Building Automation, MES (Manufacturing Execution Systems), process controls, PLC (Programmable Logic Controls), and embedded controls. Most recently Bill was responsible for I/O and controller products as Business Development Manager, Advanced Electronics for WAGO North America.

Applied Marketing works with control and automation companies to improve sales.

Contact:
Bill Lydon
414-427-5853
wlydon-at-mrktgsolutions.com
www.mrktgsolutions.com

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