INKSAVER 2.0 SOFTWARE PROVIDES AN UPDATED SOLUTION TO COMBAT THE HIGH COST OF INK

Strydent Software launches InkSaver 2.0, a simple way for consumers to save money on ink while maintaining high print quality across all inkjet printer brands.

VANCOUVER, BC (PRWEB) November 18, 2003 -winning software designed to help consumers save money on ink.

"When BBC News revealed that ink can cost over seven times the amount of vintage champagne, we knew that consumers needed an alternate solution," said Bill Neill, Product Manager with Strydent Software. "We have solved this problem in an innovative and affordable way, putting the power back into the hands of our customers."

The key benefit of InkSaver 2.0 is its ability to significantly reduce the cost of ink across all printer brands, while maintaining quality. However, while available in select stores in Canada and throughout the rest of the world, cost-conscious consumers in the US are not likely to locate the product at their local stores.

"A lot of corporations are making a great deal of money on the sale of ink. For obvious reasons, vendors and suppliers are not as interested in helping consumer reduce the amount of money spent on ink," explained Mr. Neill. "By using InkSaver 2.0, a typical user will save hundreds of dollars a year on ink cartridges. For this reason, many US retailers would prefer to keep this product off their shelves."

According to industry reports, many vendors and suppliers are profiting substantially from the high cost of ink, which is not likely to decrease in the foreseeable future. CAP Ventures reveals that, since 1996, the average price per printed page has risen by 12.5 per cent. Over the course of one year, Bear and Sterns reports that Epson and HP earn a 60 percent gross profit on ink jet and toner cartridges. Furthermore, Lyra Research Inc. reports that, by 2005, sales of ink cartridges and refill kits are expected to reach over $22 billion, doubling their sales in only four years.

To provide consumers with a simple solution to combat the exorbitant cost of ink, InkSaver 2.0 uses patent pending software algorithms to optimize printer data to reduce the amount of ink used. Key features of InkSaver 2.0 include:

„X Works with all inkjet printer brands (new feature)
„X Works with any brand of ink cartridge or refill kit
„X Offers improved print quality on reduced ink settings (new feature)
„X Offers a simplified user experience, with a simple slider to control ink saving levels (new feature)

Please refer to www.inksaver.com for a list of locations where InkSaver is available for purchase. In North America, the product can be purchased direct from Strydent Software at www.inksaver.com or (800) 663-6222 (outside North America +1 (604) 296-3600) for a suggested retail price of USD $34.99. Current InkSaver customers can upgrade to version 2.0 for USD$14.99 at www.inksaver.com.

About Strydent

Strydent Software is an award-winning leader in Printer Improvement Software with over 20 years experience bringing unique printer software solutions to Windows and Macintosh users. Located in Vancouver, Canada, Strydent is a wholly owned subsidiary of Oxford, UK-based Software 2000 Limited, the world's leading 3rd party developer of printer driver software. Software 2000 has offices in Europe, Japan, the United States, and Canada.
###
For more information, please contact:

Krista Rasmussen
Public Relations
Strydent Software
Tel: (604) 296-3614
Fax: (604) 296-3699
Email: press@strydent.com

To set up a media interview or photo opportunity, please contact:

Marcie Sayiner
Managing Partner
IN CONTEXT
Tel: (604) 683-4833
Cell: (604) 812-7876
msayiner@incontextonline.com
www.incontextonline.com