Users are a unique breed on www.hellomagazine.com

The latest ABC Electronic figures for September 2003

The September 2003 ABC Electronic audit has confirmed that once a user is hooked on www.hellomagazine.com, they look at over 14 pages per session!

www.hellomagazine.com, the online extension for HELLO! Magazine, had its unique users measured for the first time and the results show that the site has 703,639 unique users for September 2003.

The amount of visits to www.hellomagazine.com has increased audit-on-audit from 1,235,164 in the March 2003 audit to 1,566,174 in the most recent audit.

With an average of over 333,000 page impressions per day during the tail-end of the holiday season, interest in the site was high due to www.hellomagazine.com adding new features, while maintaining its popular, trusted content. The site underwent the initial stages of a re-design, with its main sections and the homepage changed to reflect the the needs of its online readers, and to give the site a more contemporary feel. Another new element was the HELLO! News Archive, http://www.hellomagazine.com/diamondclub/, giving instant, paid-for access to thousands of news items on todays hottest celebrities.

Tree Elven, Website Editor said: The new figure for unique users shows that the tried and trusted formula works, and people stay and read all the latest celebrity news. The figure does not surprise me and Im certain that potential online advertisers will be impressed with the growth of www.hellomagazine.com.