Higher Quality Products Fueling Growth in the $19 Billion Coffee Market

Americans will spend $19 billion on coffee in 2003, but an increasing share of those sales will be from packaged ready-to-drink coffee products and whole bean sales, according to the newly released study The U.S. Market for Coffee and Ready-to-Drink Coffee, published by market researcher Packaged Facts.

New York, (PRWEB) November 19, 2003 --Americans will spend $19 billion on coffee in 2003, but an increasing share of those sales will be from packaged ready-to-drink coffee products and whole bean sales, according to the newly released study The U.S. Market for Coffee and Ready-to-Drink Coffee, published by market researcher Packaged Facts.

Starbucks and the premium coffee purveyors have driven other coffee marketers to introduce competitive high-quality whole coffee bean products, which are often classified as specialty or premium coffee. Indeed, the most new product activity in coffee is in the category of packaged whole bean coffees, which come in a variety of roasts, blends, and flavors, the report notes.

"Todays coffee isnt your fathers cup o Joe," said Don Montuori, Acquisitions Editor for Packaged Facts. "Thanks to companies such as Starbucks, todays consumer has a higher coffee education, and has become conditioned to embrace a $4 latte or $12 pound of organic beans. And the refrigerated coffee drinks have created new markets for coffee, particularly among younger consumers who might not otherwise drink a standard cup of coffee."

Now in its completely updated fourth edition, The U.S. Market for Coffee and Ready-to-Drink Coffee covers the entire coffee market, including retail and foodservice venues, key players and their successes and failures, demographic breakouts, and distribution trends. Packaged for future use coffees, packaged ready-to-drink coffees, and freshly brewed coffees for immediate consumption comprise the primary focus of this research. More information on this new report, which is also available for purchase at www.MarketResearch.com, can be found by visiting www.PackagedFacts.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information visit www.PackagedFacts.com.

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