Cost Per Acquisition Marketing: Gaining in Popularity

CPA as a performance metric is very attractive to cost-conscious, ROI-driven advertisers

Marketers are increasingly looking for conversions and Return on Investment with online marketing with minimal risk. As a result, you only have to pay for the ultimate sales success of your campaign.

Ethical permission-based email marketing utilizes the most qualified and confirmed opt in requests" of individuals and companies who have specifically requested product and service news and information related to the requesters specific interests. The initial optin requests are confirmed through an outbound message prior to adding the recipients name to a list. Likewise, the ability to promptly accommodate opt out" requests is equally important. With all of these strategies in place, some opt in email campaigns are very cost effective and bring measurable results with a high return on investment (ROI). The best companies in the field offer strong creatives to maximize attention and to leverage the best response. Strong creatives are becoming increasing important to this industry.

Strong and compelling creatives are very important. The rationale is that the stronger the creative, the better the results will be. As broadband DSL and cable modem access increase, so is the audience for rich media on the Web. Now, industry creatives are taking on increasing importance as flash, video streaming and other multimedia approaches compatible with broadband and higher bandwidth become commonplace. In effect, a convergence is starting to occur, where opt-in email and other online marketing mediums become a full audio visual experience that rivals television for creative impact.