ADVERTISE? New Technology Can PROVE "WHICH ADS" Really Work and "WHICH DON'T"

San Ramon, CA (PRWEB) Nov 19, 2003. BusinessTRAK Corp (www.businesstrak.com) can instantly provide advertisers with the hard facts of which ads really work and those that dont -- WITHOUT GUESSING. Its 100% accurate and tracks ANY TYPE of direct response" ad including TV, radio, direct mail, print, or the web providing businesses with valuable data 24/7.

As a subscriber, it will enable you to capture a callers phone number, provide pre-recorded voice or faxed information on demand, transfer a call to a live person, distribute voice messages to field agents, create an automated ad campaign to be delivered at timely increments. It can follow up on sales leads by voice, fax or email automatically. It will provide comprehensive reports which will measure the responses from each ad variable with much more detail. This can all be accomplished using your existing telephone number and web browser.

Imagine being able to determine that 25% or more of your ad budget was ineffective? It is doubtful that you would continue in the same manner using the same media. BusinessTRAK will guide into choosing which type of advertising is effective and why. This is GUARANTEED TO SAVE YOU MANY DOLLARS IN YOUR ADVERTISING BUDGET.
    
Advertising is a science. For most small businesses, advertising is just plain guesswork. Its try this" or try that" and see what works. Thats great if you have an unlimited ad budget, but if you dont, you need to KNOW WHAT WORKS. You may find out its NOT the media that needs to be eliminated, its the methodology that needs adjusting. BusinessTRAK is here to help you "test and measure" which method of advertising works best for your business.

There are many variables in advertising. For example, will YOUR eighth page ad on page 3 produce the same response as a quarter page ad in another section in the paper? Or, will a picture work better than text? Will YOUR radio commercial produce the same number of calls late morning than in drive time for a fraction of the price? Or will a 5 x 7 single color postcard be as effective as 4 x 6 color postcard? The answer: You wont know unless YOU accurately measure YOUR responses."

Large companies have budgets and can hire call centers to answer and track calls, but most small companies cant afford this luxury. In fact, its the small business owner who cant afford to loose one cent on ads that dont work -- especially in this economy.

In 2001, a perpetually successful entrepreneur, and former Cisco Systems Business Analyst consultant Steven Levine (55), partnered with several technology experts to come up with a solution named BusinessTRAK. Its a power set of tools that combines the power of the Web, telephony, and fax technologies to accomplish best-of-class solutions in business communications, sales automation and CRM through its vendor relationships. Levine, with an extensive sales and marketing background, focused his company on several web-based solutions specifically relating to Advertising and Measurement Methodologies, Communications, Sales and Marketing Automation, and Customer Relationship Management (CRM) tools.

With AdTRAK, a component of BusinessTRAK, companies can now track how well their advertising is doing by the number of calls received from different telephone numbers provided by BusinessTRAK.

For example, BusinessTRAK will provide you with an unlimited number of toll-free numbers and assign them to different ad variables. Each special number is integrated within BusinessTRAK web-based Business Center where you have complete control and security to view and track your advertising results 24/7, knowing for sure which ads work and which dont.

BusinessTRAK will rent you as many numbers as you need on a month-to-month basis in order for you to track any type of direct response ad, whether its TV, radio, print, direct mail or even the web. With built-in reporting capability, you can capture important information about your advertising media such as the exact number of responses each ad produces, the area codes they called from, even the number of the caller -- whether they have caller-id blocking or not.

By measuring and testing your advertising, you may discover that a classified ad brings you the same number of calls that a display ad brings, or an afternoon radio spot brings you that same traffic as a morning drive time spot does. Best of all, with AdTRAK you have access to invaluable information instantly so youre able to change your advertising at a moments notice.

BusinessTRAK can do much more than just tracking ads. It can manage your telephone calls, improve your personal productivity, automate your marketing, capture a callers phone number - even if they have caller blocking, provide pre-recorded voice or faxed information on demand, transfer a call to a live person anywhere in the world, distribute voice messages to field agents automatically, create and automated ad campaigns and deliver them at timely increments, follow up on sales leads by voice, fax or email automatically, provide comprehensive reports to measure the responses from each ad variable and much more.

HOW CUSTOMERS ARE USING IT
Michael, the owner and president of Classic Car Guy located in Pleasanton, CA, is in the business of selling a variety of services to classic car enthusiasts.

Michael was running 7 different types of ads in several classic car magazines to promote his small business. He had employed an answering service to take messages when caller responded to his ads. Since the answering service was outsourced, Michael provided the answering service with a script on how to answer the phones and how to process the information, but had no direct control how the phone was REALLY answered. Since the answering service was relatively inexpensive, they never provided callers with any type of information, but just took messages and faxed them to him as they came in.

Michael was required to call each person back requesting the additional information he needed. Only then could he provide the caller with details about his services. Each call took approximately 5-10 minutes. This took him away from performing other business tasks. He soon became overwhelmed with calls and would then have to "refax" all this information to his sales team who lived in different parts of the country. Michael found himself extremely frustrated as he had little time left to train or monitor any new employee or any of the existing team.

Michael soon realized that he was faced with several problems. First, if the answering service was busy with other clients calls, his customers would often go unattended, be placed on hold for long periods of time providing frustration for the caller and missed opportunities. Next, he discovered from his customers that the answering service was abrupt or curt at times which was a poor reflection on his company. And finally, he often was faced with receiving incorrect numbers on the faxes. Also, it seemed that some of the calls were not being faxed to him at all. Michael finally turned to BusinessTRAK for help and began to experience HUGE RESULTS!

Along with the toll free numbers that BusinessTRAK provided to Michael, they helped him write and record professional outbound voice messages that would give the caller immediate information about the different services his company provided. When a call was received from an ad, the caller could specifically select what they would like to hear about any service. The caller would then be faxed immediately or be connected to sales representative during normal business hours. If a call was received after hours, it was automatically digitized and distributed to the various sales agents' inboxes.

Now Michael has full control. First, BusinessTRAK answers every call in the same consistent way and offer callers a choice of what they would like to do. He doesnt have to repeat over and over redundant questions since callers can now choose to listen to pre-recorded information, receive a fax or be connected to a live person when there need more information. He doesnt have to worry about missed calls or busy signals since BusinessTRAK can answer and process hundreds, even thousands of calls at once. In addition, every number is captured automatically -- even if they have caller id blocked or didnt leave a message. AND, he is able to see an instant list of every callers phone number simply by opening up his web browser and logging on to his online account.

Michael also has the ability to "pre-qualify a caller even if they failed to leave a voice message as he is able to view how long the caller stayed on the line listening. He can quickly determine whether or not he should return the call and perhaps give a potential client some additional information. The potential customer seems much happier to know they can receive the required information 24/7. And, since Michael's agents lived in different parts of the country, BusinessTRAK can also connect a caller to the sales agent or customer support representative no matter where the agent/reps are located.

Before Michael renews his advertising for the next month, he now views his online reports from each number advertised in order to determine which ads worked and which didnt. Armed with this information, he can opt to renew his successful ads and test new copy for all others.
    
Putting it all together, BusinessTRAK can save you time, improve productivity, give you and your business a professional image, and put more time and money in your pocket everyday. After all, you cant improve what you dont measure.
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