Nokia Spark Questions as they enter the Multi-Billion Dollar Gaming Industry

Research and Markets have announced thr addition of the 'Asia Pacific Revenue Opportunities in Gaming and Telecoms: Nokia's N-Gage enters the arena' report to their offering.

(PRWEB) November 20, 2003 --Nokias recent decision to launch a new handheld console has sparked many questions in the multi-billion dollar gaming industry. This brief provides analysis of: overview of the handheld console and wireless gaming market, assessment of the N-Gage business model, incentives for mobile/telecom industries to provide support and the role of N-Gage in Nokias overall business strategy.

Scope
- The Nokia N-Gage product is the first of its kind in the gaming market but is it really a fit with the expectations of gamers and consumers alike?

- Is there a fit between the gaming market and mobile/telco industry players, what are the revenue opportunities and what business model will succeed?

Report Highlights
On paper, the N-Gage is an appealing handset: 3D rendering, colour screen, Bluetooth and wireless gaming... However, whilst Nokia has built some of the best mobile phones in the market in terms of design and ease of use, its expertise in designing gaming platforms is very limited and unfortunately it shows when examining the N-Gages features.

Design-wise, the N-Gage suffers from several drawbacks. Game storage is badly designed, forcing players to take out batteries to swap games, very unpractical for a console played on the move. The N-Gage also lacks analogue controls and volume control is accessible only through internal software control which considerably hinders gameplay.

Nokias new venture reflects a fit between games, mobile and telco industries. However, it seems that Nokia has not fully considered the requirements needed to make it in this market. The N-Gage is likely to face severe difficulties in the market and it will take another version of the handset and investment for Nokia to get it right.

This report is designed to incorporate:
- Comprehensive and concise understanding of the mechanics of the handheld console and wireless gaming market

- Understanding of your competitor through a critical assessment of the strengths and weaknesses of the N-Gage business model;

Evaluate the potential and rewards of entry, gain a clear analysis of the failures of the N-Gage model and how you can learn from them and succeed

For a complete index of this report click on http://www.researchandmarkets.com/reports/40157

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