Online Business Networking Service ItsNotWhatYouKnow Set To Show Real Value From Recent Angel Investment

ItsNotWhatYouKnow, an online business networking provider, has won an official vote of confidence by securing initial funding through a private angel investment. The funds will primarily be allocated for development endeavors on industry-specific functionality, as well as marketing and branding efforts.

ItsNotWhatYouKnow, an online business networking provider, has won an official vote of confidence by securing initial funding through a private angel investment. The funds will primarily be allocated for development endeavors on industry-specific functionality, as well as marketing and branding efforts.

ItsNotWhatYouKnow will continue to drive towards its position as a defining player in the social software market space. Its focus on business and career networking, combined with distinctive features and cutting edge tools, offers a very attractive business model. ItsNotWhatYouKnow will build upon, and continue to leverage its uniqueness to generate a blended stream of revenue through membership fees, upgraded services, add-ons, and pay-per-use functionality.

"Although there is currently a great deal of hype around the social networking space, investors are eager but cautious. The fact that we are already profitable and have several unique revenue-generating ideas in the works, we established the confidence level in our investor needed to secure the deal", explains CEO Jamie Bray.

Since its inception in 2002, ItsNotWhatYouKnow's primary focus has been to create an online networking environment that allows users to obtain real-life, tangible benefits through the connections and relationships they establish both online and offline. Combining its environment with the principle of compounded benefit through multiple degrees of connection provides ItsNotWhatYouKnow members possibilities unseen before.

"While ItsNotWhatYouKnow has received only modest media exposure, its concentration has been on garnering quality membership", says Vice President of Operations Scott Vincent. "We understand that a service of this nature is most valuable when its networking environment adapts to its users' needs, instead of requiring its users to adjust to the system. The next few installments of ItsNotWhatYouKnow will set the tone for what consumers expect from cutting edge Internet service companies."

For more information, visit http://www.itsnotwhatyouknow.com or email info@itsnotwhatyouknow.com