Guice Media Communications Spearheads Urban Public Relations Efforts For Mel Gibson's "The Passion of Christ"

The Atlanta based public relations firm, Guice Media Communications (GMC), has been retained by The Intellect Media Group to spearhead the urban publicity efforts for Mel Gibson's upcoming film, "The Passion of Christ". The film depicts the historical account of the last twelve hours in the life of Jesus Christ. Originally slated to be released in 2003, the film has a new release date of February 2004. Mel Gibsons production company, Icon Productions, saw the significance of the film reaching across racial and ethnic lines due to the important role religion plays within the urban community. Under the direction of InService America, Icon will be utilizing the expertise of the African American marketing firm, The Intellect Media Group headed by CEO Rodney Sampson.

Atlanta, Ga., November 17, 2003- The Atlanta based public relations firm, Guice Media Communications (GMC), has been retained by The Intellect Media Group to spearhead the urban publicity efforts for Mel Gibson's upcoming film, "The Passion of Christ".

The film depicts the historical account of the last twelve hours in the life of Jesus Christ. Originally slated to be released in 2003, the film has a new release date of February 2004. Mel Gibsons production company, Icon Productions, saw the significance of the film reaching across racial and ethnic lines due to the important role religion plays within the urban community. Under the direction of InService America, Icon will be utilizing the expertise of the African American marketing firm, The Intellect Media Group headed by CEO Rodney Sampson.

Mr. Sampson is the founder and president of the nation's largest African American owned Christian media buying firm. He has expressed that the film will have such an impact in the urban community that in an effort to maximize its reach, Intellect is putting all of their efforts forward to attract as many people as possible to see it. He is also confident that by retaining the expertise of GMC, his goals will be realized more expeditiously.

GMC plans to reach the urban community through public relations strategies that will garner the support from urban churches, national corporations, celebrities, and professional athletes. The firm is also slated to coordinate media interviews for selected spokespersons through national and local media outlets to help spread the word about the film.

In addition to working with the Intellect Media Group, GMC also serves as the agency for 7-time Emmy Award winning producer Bryan Hickox. Mr. Hickox is conducting a national film and television seminar called The Conquering Hollywood Tour". The public relations agency has gained national publicity for the tour which had been most recently featured on CNNs Headline News.

GMC provides public relations and business management services for individuals and businesses in the entertainment, sports and faith-based industries. Its management team has over 15 years of public relations experience and the firm focuses on public and media relations that transcend all media markets. GMC is led by its founder, Sabrina Guice, and also has a presence in New York, Philadelphia and Jacksonville.    Their new Web site was launched by Omega Systems Group in Atlanta and can be viewed at www.guicemedia.com.


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