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Industry Veteran Selected to Head HR Marketer Sales and Member Satisfaction. Human Resource Marketing Firm Continues to Increase Staff in Response to Record Sales Growth

Fisher Vista, a leading marketing services firm serving the human capital industry, announced today that Laura DiFlorio has joined the company as the new vice president of sales and member satisfaction for customers of Fisher Vista's HR Marketer ASP -- the leading web-based marketing and public relations service for companies selling to human resource executives.

Industry Veteran Selected to Head HR Marketer Sales and Member Satisfaction

Human Resource Marketing Firm Continues to Increase Staff in Response to Record Sales Growth

Capitola, CA -- November 19, 2003 -- Fisher Vista, a leading marketing services firm serving the human capital industry, announced today that Laura DiFlorio has joined the company as the new vice president of sales and member satisfaction for customers of Fisher Vista's HR Marketer ASP -- the leading web-based marketing and public relations service for companies selling to human resource executives.

Ms. DiFlorio has nearly ten years of experience selling various products and services to human resource professionals. She most recently worked at HR.com, the largest web destination in North America for HR experts.

"We're fortunate to have Laura join the HR Marketer team during a time of record sales growth," said Mark Willaman, president of Fisher Vista. "Weve earned our leadership position by exceeding member expectations. In her new role, Laura will work with HR vendors from initial contact through implementation and ongoing use of the HR Marketer service, insuring absolute satisfaction and continued membership growth."

"I am thrilled to be joining Fisher Vista. The HR marketer tool is simply outstanding and will make selling to the HR Professional strategic and uncomplicated. The company is poised for explosive growth and I am extremely excited to be part of it."

About Fisher Vista, Inc.
Fisher Vista (www.fishervista.com ) is a marketing services firm focusing exclusively on the human capital industry. The company's flagship product is HR Marketer (www.hrmarketer.com), an online marketing and public relations service for companies who sell to human resources professionals. HR Marketer tracks and maintains information on hundreds of human resources conferences, trade shows, associations and publications -- sourcing key journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online product directories, and industry news.