PURE POWER Enters Energy Drink Market with Great Taste, Top Potency and at Half the Price of the Leading Brand

Three huge positive factors distinguish Pure Power, the hottest new energy drink on the market, from the top contender. First, it is the best tasting energy drink on the market; secondly, it delivers more real energy; and thirdly, it is the most affordable drink available. The Love Factor, Inc. introduces a new marketing strategy for an energy drink that offers a Buy One, Get One Free" program.

DALLAS, TX... (PRWEB) November 22, 2003 -- Three huge positive factors distinguish Pure Power, the hottest new energy drink on the market, from the top contender. First, it is the best tasting energy drink on the market; secondly, it delivers more real energy; and thirdly, it is the most affordable drink available. The Love Factor, Inc. introduces a new marketing strategy for an energy drink that offers a Buy One, Get One Free" program. John Polk, Marketing Director for The Love Factor explains, The energy drink category is the most profitable, fastest growing segment in the $100 billion beverage industry. Other companies have developed knock-off drinks of Red Bull that have failed to compete, but we offer an energy drink that is delicious and has a 'non-energy drink taste. From our inception, we wanted a better taste and top performance. We are perfectly positioned to be the number two energy drink by providing a superior product for half the price. We have done this by refusing to follow the me too approach."

    The Love Factor believes that new consumers expect and demand variety. They demand choices in the market. Unlike other unpleasant tasting energy drinks, Pure Power is great-tasting and was formulated with just the right ingredients for reawakening mental zest and physical vitality. It is great for getting rid of the morning blahs, taking away the after-lunch fatigue, and giving that extra-needed energy for special projects. It gives a wonderful boost of energy, enthusiasm and alertness.

    What other energy drink has a philosophy"? With Pure Power, people can awaken the power within" and energize their spirits for a life of happiness, fun and love. The Love Factor Philosophy encourages people to connect the physical energy with the emotional and spiritual energy that comes from living a positive and loving life-philosophy. Pure Power has been specifically formulated to create a stream of consciousness in body, mind and heart. To drink Pure Power is to Think Love!

Spokesperson Sophia Polk says, Our 'philosophy in a can means that you are consciously opening up to the love in your heart. So now you are not only energizing physically, but are mindfully energizing on a deeper level. As a result, you have done more than only revitalized your physical self - now you have been reminded to put the Love Factor into what you do when you work, play or study."

Pure Power is being sold in grocery stores, convenience stores and clubs. The drink contains Carbonated water, Sucrose, High Fructose Corn Syrup, Citric Acid, Sodium Citrate, Potassium Benzoate (protects taste), caramel color, natural flavor, Taurine, Caffeine, Glucuronolactone, Inositol, Niacin (B3), D-panthenol (B5), Pyridoxine HCL (B6), and Cobalamin (B12).
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