Buy a Piece of Art on the Web in a Way You Would Normally Purchase Books.

BuySculpture.com has emerged as a shop that seeks to combine newest 3D technologies, user-friendly Internet shopping experience and authentic contemporary sculptures crafted by European artists in a small workshop in Madrid. Now any Internet-surfer can buy a piece of contemporary art for their home in the very same way they would normally purchase books.

FOR IMMEDIATE RELEASE

Buy a Piece of Art on the Web in a Way You Would Normally Purchase Books.

Madrid, Spain (BuySculpture.com) November 21st, 2003 ? After months of preparation, Luis Miguel Urrea Guia (and seven fellow Spanish artists) together with Michael Sliwinski of Apivision.com (an Internet marketing company), have officially launched an Internet sculpture shop named BuySculpture.com. They aimed at creating a place where anybody could purchase a piece of authentic contemporary art in the same easy way they buy books in a traditional on-line bookstore.

?I'm a sculptor who loves new technologies and in spite of having a well-developed traditional sales network, I couldn't resist the ease-of-use and worldwide accessibility of the Internet? - says Luis Miguel Urrea Guia, founder of BuySculpture.com - ?I always liked the way many Internet bookstores worked ? so I said to myself ? why can't we sell sculptures the same way??

Mr Urrea Guia described his idea to his export manager, Martin Fiala who loved the idea right from the start and decided to make it all work. ?Our sculptures are perfect for the Internet. Not everybody can afford an original piece of art from a gallery and pay thousands of dollars for it. We have developed a technology to create a limited edition of up to 99 pieces of each contemporary sculpture? - says Mr Fiala - ?This lets us lower the price down to a level affordable by most Internet users. People can buy themselves an authentic piece of contemporary art at a reasonable price ? and they still buy original art?.

After a long conversation over the phone with Michael Sliwinski, the basic assumptions for the shop have been made. ?I immediately checked competitors' websites and I knew we couldn't prepare a simple page with some photos and a shopping cart but a professional Internet store where we would offer a perfect product with the friendliest shopping experience possible? - reveals Michael Sliwinski, responsible for the technology and marketing of BuySculpture.com - ?we decided to have it all: easy navigation and browsing, comprehensive shopping cart, friendly checkout process and secure on-line credit card validation?.

Yet selling art over the Internet implies an additional challenge. Unlike books, sculptures are 3-dimensional objects and in order to make them more tangible, Mr Urrea Guia decided to prepare special 3D videos for each sculpture. This way potential customers can pick their favorite sculptures, not only judging by the high-quality photo but also by a 3D video which they can view using Windows Media Player or Real Player embedded directly in the shop's website.

BuySculpture.com has emerged as a shop that seeks to combine newest 3D technologies, user-friendly Internet shopping experience and authentic contemporary sculptures crafted by European artists in a small workshop in Madrid. Now any Internet-surfer can buy a piece of contemporary art for their home in the very same way they would normally purchase books.

For additional information please contact Michael Sliwinski (+48 50 50 33 961), who is responsible for the shop's promotion and marketing.

About BuySculpture.com
BuySculpture.com (based in Madrid, Spain) is an Internet shop selling contemporary sculptures crafted by worldwide-acknowledged European artists. The founder of the shop is Luis Miguel Urrea Guia, a sculptor who is also contributing his original works to the shop. The person responsible for the shop's technology and marketing is Michael Sliwinski.

Contact Information
Michael Sliwinski - BuySculpture.com
phone: +48 50 50 33 961
fax: +48 58 77 13 906
http://www.buysculpture.com