Free Shipping Excites Consumers in Unexpected Ways

59 year old candle company learns new tricks as it offers free shipping anywhere within the Continental United States regardless of order size.

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HUNTSVILLE, AL (PRWEB) November 23, 2003
There will be many frustrated online Santas this season. Seduced by good prices, these holiday cheer makers will be shocked at checkout by the shipping and handling fees. One company is making the holiday season less costly by offering free shipping anywhere within the Continental US regardless of order size. As an online consumer myself, there is nothing more frustrating than finding the right gift for someone at a good price only to be slapped with a large shipping charge says Bill Peer, President and CEO of Los Tomases Candle Makers LLC. So, weve made it easy, no charge" he continues.

Free shipping might imply the use of a third tier carrier for distribution and long delivery times. Not so at this candle manufacturer. Weve consolidated all our shipping with FedEx and secured good rates", Peer says, while at the same time improving our own fulfillment processes." By coupling the Federal Express online offering with its new fulfillment model, the votive candle maker improved its delivery time and reduced costs. A review of the companys shipping history since the change over indicates that 85% of all orders reach their destination within three business days of order placement.

With the new approach, online orders have expanded sales in an unexpected way. We were ready for an increase in our standard sales, but we were pleasantly surprised by the growth of shipments to third parties" Peer admits. Based on customers feedback, the votive candle manufacturer has found a niche in sending their scented candles directly to the gift recipients. Customers are taking advantage of free shipping to route candles to their friends and family members all over the US.

The strategy of no shipping and handling charges for online orders has paid off. The candle company continues to see growth and has no plans on retracting the free shipping offer. When asked if the company minds becoming a hub for Christmas gift giving, Peer says If we also become known as an easy gift giving solution that is fine with us because we simply want to share our scented votives with as many people as possible."

About Los Tomases Candle Makers LLC
Known as the source for hard to find quality votives, Los Tomases Candle Makers LLC offers over fifty different flavors of the finest scented votive candles. The company maintains its reputation for consistently producing the finest votives by using the same machines and processes since 1944. Through its online store http://www.OnlyVotives.com, Los Tomases Candle Makers offers free shipping within the continental United States.