PSYNCHRONOUS COMMUNICATIONS ADDS MKS PLUS TWO NEW CLIENTS TO ROSTER

Boston's Psynchronous Communications, Inc. has announced the addition of three clients to its growing client roster.

(PRWEB) November 23, 2003 - Psynchronous Communications, Inc. has announced the addition of three clients to its growing roster. Alden Products Company, TSE Industries, Inc. and MKS Instruments, Inc., all leading manufacturers in their respective categories, recently assigned marketing communications duties to the agency following reviews.

Alden Products Company, a 75-year old manufacturer of innovative electronic interconnect components and cable assemblies based in Brockton, MA, has engaged Psynchronous for a full range of marketing chores ranging from a complete website renovation to trade print and direct mail to establishing a platform for tracking and measurement of communications ROI. The agency launched new print ads in September touting Aldens unique Pulse-Lok® connector technology. (attached)

Alden is a great group of smart business people who truly understand the role and possibilities of communications in the B2B arena," said Kris Washington, who co-founded Psynchronous with former Arnold SVP Pat DAmico in June of 2002. We have forged a true marketing partnership with Alden in our short time together," added Washington.

TSE Industries, Inc. of Clearwater, FL, a manufacturer of elastomeric products for business equipment, medical devices, aerospace and a wide range of other applications, selected Psynchronous for the ongoing promotion of its Rubber Products Division. Activities will include print, direct and email campaigns as well as a lead tracking and measurement protocol.

MKS Instruments represents the most recent addition to the agencys stable of clients. MKS is a leading worldwide provider of instruments and integrated subsystems that measure, control, power and monitor critical parameters of semiconductor and other advanced manufacturing process environments. MKS has engaged Psynchronous for a wide range of duties including direct marketing and web-based communications.

Psynchronous came to us with a recommendation that reflected a deep understanding of our business, its challenges and opportunities," said Lisa Robillard, MKS Director of Corporate Communications. But what really sold us was their philosophy surrounding lead generation and measurement. You dont find agencies passionate about accountability and ROI. Its quite unique," Robillard continued.

Psynchronous Communications, Inc. is a marketing communications company in Boston providing comprehensive, integrated communications planning, implementation and measurement for its clients through its proprietary Gravity methodology and marketing communications measurement and contact