Custards Last Stand Scores A Touchdown With National Ice Cream Promotion of the Year Award!

Custard's Last Stand received the National Promotion of the Year Award from the National Ice Cream Retailers Association on November 15th at the NICRA convention held in New Orleans.

Lees Summit, Missouri ; November 19th, 2003
Custards Last Stand, Inc. headquartered in the Kansas City, Missouri area attended the 70th annual National Ice Cream Retailers Association Convention which was held in New Orleans November 12 -16th. Custards Last Stand received the National Ice Cream Promotion of the Year Award at this convention. This is the highest award given out to any ice cream store at the yearly convention. The NICRA convention is a gathering of ice cream retailers and manufacturers from all across the United States with the purpose of exchanging information and ideas. Accepting the award at the convention for Custards Last Stand, were owners Ray, Susan and Libby Julo. This is the first time any ice cream store in Missouri or Kansas has received this award from the National Ice Cream Retailers Association.

Their award winning promotion was the Custards Last Stand Club" which was created in September of 2002 with Sports Radio Station WHB810. After each Kansas City Chiefs football game, Custards Last Stand and other retailers give a discount equal to the number of points the Chiefs scored. The promotion was very successful in 2002 as the Chiefs ended up with the number one scoring offense in football last year. The Custards Last Stand Club is currently going on during the 2003 season and is larger than ever with 36 different businesses and 114 locations offering the discounts equal to the number of points the Chiefs score. Details and information on the promotion can be found at www.custardslaststand.com.

Custards Last Stand opened in Lees Summit Missouri in 1989 and has been voted best ice cream in the Kansas City area many times. There are five locations currently serving the Kansas City area including Lees Summit Missouri, Overland Park Kansas, Lenexa Kansas and Blue Springs Missouri. The Lenexa Kansas store, owned by Dave and Tina VanderWaal is the first franchised location for Custards Last Stand.