SMS 'Solution-in-a-box Creates new Business Opportunities

Developing a Windows application to enable SMS or MMS messages to be sent from a PC to a cell phone can be time consuming and expensive. By co-branding MobiSMS for Outlook, companies have immediate access to a 'solution-in-a-box.

(PRWEB) November 24, 2003 -- MobiMarketing have today released a co-branded version of MobiSMS, their internationally acclaimed SMS messaging application. The product uses their proven IT infrastructure services to enable new and existing businesses to rapidly go-to-market with their own SMS offering.

MobiMarketing have taken the award winning MobiSMS for Outlook and unplugged many of the core component parts. Its just a question of ticking the box, and we will brand the product with your logo, connect the application to your preferred SMS gateway and provide a set of business processes to start making money from SMS messaging", said Alistair Campion, General Manager of MobiMarketing.

With no additional IT infrastructure to purchase and a proven robust application already in use on thousands of desks around the world, MobiSMS reduces the business risk of developing your own SMS/MMS offering.

By taking a proven SMS business model and leveraging their existing international IT infrastructure, MobiMarketing are able to provide a 'solution-in-a-box. We identified early in our business planning that to be able to offer a world product, we needed to be able to give our business partners control over the retail pricing. We now have partners in different countries using our application with very different pricing models. This reflects the fact that an identical SMS message that costs 2 cents in India can cost 25 cents in Australia and 11 Euro cents in Ireland", said Campion.

As a plug-in component for Microsoft Outlook and Outlook Express, MobiSMS makes the sending of an SMS as easy as sending an e-mail. With both corporate and consumer versions available for licensing, many of the same features found in todays Mail Server applications can also be found in MobiSMS. Controlling individual, group and corporate usage, maintaining comprehensive audit trails and providing full message receipting are just some of the features that can be found in our corporate version," said Alistair Campion.

With message traffic in Australia now exceeding 100 million transmissions a week, SMS usage in Australia is rapidly becoming an accepted norm in personal and business circles. The GSM Wireless Association reports that over 360 billion SMS messages were sent worldwide last year. More importantly, Asia Pacific represents the strongest area for growth with mobile phone users forecast to exceed 0.5 billion by the end of 2004 (EMC World Cellular Database, Nov 2002).

MobiMarketing specialises in the development and marketing of cell phone applications and wireless messaging services. Other products include MobiManager, an award-winning management application for Nokia phone users that enables users to edit and archive their phone book and create logos, ringtones and screensavers.

For more information, visit the MobiMarketing web site at: http://www.mobimarketing.com or call (+61) 411-148-400

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