NEW! SOCIAL SECURITY NUMBER PROTECTION TOOL INCORPORATED INTO AGE VERIFICATION AND IDENTITY FRAUD PREVENTION ASP SOFTWARE BY IDRESPONSE

IT WORLD TAKES NOTICE! A Social Security Number Protection identity tool, that is inexpensive to implement and is not IT resource intensive.

While much of the world devises complex and expensive identity solutions that are intrusive to customers and IT resource intensive, IDresponse has taken a different approach. When developing their customer validation products they tried diligently to keep the customers privacy, ease of use and low impact on IT resources in-mind. IDresponse Identity Tools and IDR Calc Tool a patent pending process bundle those concepts into their series of authentication services. These innovative verification tools are the brainchild of individuals employed at Et Al, Inc., a small company located in upstate NY. The IDR Calc Tool, which masks Social Security Numbers, is included as a component within IDresponse virtual age verification and virtual customer authentication tools.

Lack of information regulation on the Internet has lead to an excess of fraudulent use of the Social Security Numbers. The IDresponse IDR Calc Tool is a simple solution to the complex problem. The need for this type of tool has arisen due to an increase in use of unique identifiers by individuals trying to commit identity fraud.

For obvious reasons, statistics show only about 10% of users will actually put their Social Security number information online. By masking the sensitive information and not requiring the user to enter any actual SSN digits, this method substantially reduces the resistance to entering information already defused of its sensitivity by the IDR Calc Tool. That equates to less customer pushback and less online cart abandonment. This is a substantial number of customers that virtually are walking away from online products or services that the IDR Calc Tool can assist in capturing through a less intrusive method of requesting information. The IDR Calc Tool patent pending process doesnt stop at using just SSNs. IDR Calc Tool is also used to cloak other unique identifiers such as EIN, PINs, Phone Numbers, Card Numbers, Birth Dates and the list continues.

Some of the components to develop IDresponse Tools started as early as August of 2002, the services formally started being offered online to businesses in March of 2003. In August of 2003, the IDresponse Identity Tools were presented to a group of distinguished political figures at Et Al, Incs. Olean, NY office. The group included a NY Senator, a liaison from a Federal Congressman and a liaison for a local Assemblywoman. They were given a demonstration of the IDresponse customer authentication and the related IDR Calc Tool.

The IDresponse system may be used by qualified businesses and services through a seamless integration through their web service or online interface. Users are charged on a per transaction basis and fees are very affordable. The uses for this type of application vary but are not limited to ecommerce, securities, utilities, financial, telcom, govenment, subscription, memberships and may also be use as a validation process for hard copy documents.

Copyright Et Al, Inc/ IDresponse 2003
http://idresponse.com