A New Weapon in Literary Agents' and Book Publishers' Marketing Arsenals
Studio Lacquer, a web design company specializing in websites for writers, gives literary agents and book publishers a new weapon to promote their authors to the reading public.
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Studio Lacquer, a web design company specializing in designing websites for writers, has recently added another weapon to literary agents' and book publishers' marketing arsenals. With the launch of the revamped Studio Lacquer website at www.studiolacquer.com, Studio Lacquer introduces an offer to agents and publishers: agent- or publisher-referred authors receive Studio Lacquer's design services at discounted rates. Publishers footing the bill for their authors' websites receive the same discount. Studio Lacquer made this offer, designer Julia Yang says, "because agents and publishers are often more aware of the importance of self-promotion than authors."
Yang had always intended to build relationships with literary agents and publishers, and had made that a goal from the inception of Studio Lacquer. Relationship marketing won Studio Lacquer its first clients, and continues to bring in new business. Studio Lacquer considers human connection their most integral marketing tool. Now, Yang says, "We're expanding and we have some great websites in our portfolio, and the time feels right to start approaching agents and publishers, to let them know who we are and what we can do for them and their authors."
Studio Lacquer's website creations promote authors and their work using elegant, fast-loading, and user-friendly designs made to help writers build, grow, and maintain their fan bases while generating interest from industry professionals. Now in its third incarnation, the Studio Lacquer website itself offers a variety of resources, ranging from a new writers' forum to an online boutique of Studio Lacquer products.
Studio Lacquer, a new web design company launched in September, 2003, specializes in graphic, brand, and website design for writers. Among the company's projects are websites promoting erotica author and entrepreneur Landyss Kovak and Studio Lacquer founder Julia Yang, and websites for diverse clientele, ranging from an Asian-American Regency romance and Christian fiction author to a unique new dark fantasy and horror writer. From the company's launch, Yang has worked to keep Studio Lacquer's quality high and its rates low.
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