LatestBuy.com.au Launches as Australias Premium E-tailer of Unique Gadgets, Toys and Lifestyle Products.

-- LatestBuy (www.LatestBuy.com.au) launches in time for Christmas as Australias first online shop dedicated to offering the latest gadgets, toys and lifestyle products with limited Australian availability.

Australia (PRWEB) November 28, 2003 --LatestBuy appeals to early adopters by featuring highly sought after products from around the world that are unique and engaging. With an appealing network of sales and marketing channels, manufacturers and distributors now have the opportunity to showcase innovative products to the Australian marketplace.

Weve simply reacted to the purchasing trends of the Australian market which is now demanding faster access to the latest products from around the world" explains LatestBuys Director of Business Development, Darren Campbell.

LatestBuys online strategy includes creating an environment in which customers can enjoy their online shopping experience and be kept entertained and informed. With customers able to pre-order/receive email alerts for exclusive products, enter regular competitions and submit reviews, photos and video clips, Campbell believes that LatestBuy will be a popular online resource in this niche market.

I think Australians in particular have been waiting for a retailer like this for a long time. Were confident that we can feature products that our customers will find unique, interesting and difficult to obtain through more traditional retail channels".

LatestBuy currently offer an affiliate program, a monthly newsletter to subscribers and gift vouchers through their secure website. Growth plans for 2004 include international shipping and corporate/trade sales.
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CONTACT INFORMATION:
Darren Campbell
Director, Business Development
LatestBuy
Tel: + 61 8 9377 4399
Fax: + 61 8 9377 4366
Website: www.LatestBuy.com.au