Achieving growth in Online travel bookings requires more than Cheap Fares.

Online travel companies are looking beyond Web fares and frequent flier miles to lure the 76 percent of leisure travel that is booked off-line in 2003 to the online channel.

Research and Markets announces the addition of the new report entitled "Off-line Customer Acquisition: Enticing Off-line Travel Bookers by Improving Navigation and Service Before Personalization " to its offerings.

Online travel companies are looking beyond Web fares and frequent flier miles to lure the 76 percent of leisure travel that is booked off-line in 2003 to the online channel. This report esamines the factors that encourage consumers to book off-line and whether travel web sites should attempt to emulate the off-line experience. The key question of online travel providers is also analyzed in this report - Is personalization the key to attracting off-line customers?

For a complete index of this report click on http://www.researchandmarkets.com/reports/40838

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