Greater segmentation of Broadband services necessary to ensure Maximum market penetration.

As the broadband industry matures, one-size-fits-all products lose their ability to sustain demand. Demand exists for both premium and value tiers of broadband, defined primarily by speed. For the next 18 months, offering a limited number of relatively simple tiers will represent the best strategy for continuing growth of residential broadband.

Research and Markets announces the addition of "Tiered Broadband Services: Tailor Access Offerings to Maximize Demand and Profitability " to its selection of reports.

As the broadband industry matures, one-size-fits-all products lose their ability to sustain demand. Demand exists for both premium and value tiers of broadband, defined primarily by speed. For the next 18 months, offering a limited number of relatively simple tiers will represent the best strategy for continuing growth of residential broadband. This report analyses the Tiered Services and Service Packages Offered by US Broadband Providers and also examines the drivers Leading to Tiered Broadband Offerings in the US. A Strategic Framework for Broadband Service Offerings is put forward and the key Selling Points of each Broadband Service Tier by User Segment is also provided.

For a complete index of this report click on http://www.researchandmarkets.com/reports/40841

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