LATKA's TREATS INVITES CUSTOMERS TO HAVE A HEART"

2nd annual Valentines-themed campaign to help animals in need

New York, NY -- Latkas Delicious Doggie Treats, a premium brand of wholesome, all natural dog treats, is pleased to announce plans for their second annual Have a Heart" campaign to raise funds and awareness to improve the quality of life for homeless dogs.

Latkas Treats 2004 campaign kicks off on New Years Day and will run through February 29th. When customers make online or in-store purchases of Latkas Valentines Day products, 10% of sales proceeds will be donated to Stray from the Heart, an organization whose mission is to rescue, rehabilitate and place homeless dogs with new loving families.

Last years campaign helped to kick off the launch of the Latkas Delicious Doggie Treats brand. We were so pleased by the success of our first years effort we decided to make the campaign an annual program," said Beth Goldberg, owner of Latkas Treats, LLC. We hope our 2004 campaign will again help to support Stray from the Hearts very valuable work."

Latkas Delicious Doggie Treats is committed to doing well by doing good. Though the brand is just a year old, Latkas Treats regularly makes in-kind and cash donations to help raise funds and awareness for numerous animal welfare organizations such as Animal Haven, Pets Alive, Broadway Barks, the Humane Society of New York, Central Park PAWS, Rational Animal, NY SAVE, BARC, the American Cancer Societys Dogswalk Against Cancer, the New York CACC (Center for Animal Care and Control) and many more.

Made by hand, one at a time, Latkas treats are baked with human grade ingredients and contain no sugar, preservatives, coloring or additives. Latkas Valentines products are filled with heart-shaped treats and feature heart-shaped boxes, heart-themed gift baskets and more. Latkas Delicious Doggie Treats are sold through select retailers and directly to consumers via the official web site www.delicioustreats.com.

For more information on the Have a Heart" campaign or to place an order for Latkas Delicious Doggie Treats, visit www.delicioustreats.com.

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Note: Valentines Day product samples are available upon request.

About Latkas Treats
www.delicioustreats.com
Founded in 2003, Latkas Treats, LLC is a New York City based all natural dog treats business. Latkas Delicious Doggie Treats are made by hand, one at a time with high quality human grade ingredients, including real peanut butter made from freshly ground peanuts. The treats contain no sugar, salt, coloring, additives or preservatives.

Treats are sold in individual bags, boxes and themed gift packages that are available for every day snacks and for holidays and special occasions ranging from Christmas and Chanukah to birthdays, obedience school graduations and more. Latkas Delicious Doggie Treats are sold through select retailers and directly to consumers via the official web site www.delicioustreats.com.

About Stray from the Heart
www.strayfromtheheart.org
Stray from the Heart is a 501(C) non-profit canine rescue organization whose mission is to rescue, rehabilitate and place homeless and abused dogs into loving new homes. The organization provides shelter, veterinary care and loving homes for abandoned, lost, neglected and abused animals. They also provide training and education regarding the protection and care of animals, as well as ongoing support to the individuals and families who adopt from the group.

Stray from the Heart carries out its mission without the benefit of paid employees or a shelter to house their needy dogs. They have a network of volunteers, such as dog walkers, trainers and foster parents to help support their efforts to rehabilitate and socialize each dog before a permanent home is found for them.