Focus Marketing Founder To Discuss Digital Music Marketing Strategies

Jean Marc Rejaud to participate in "Digital Marketing Strategies for Music" panel at Music 2.0; Illustrate the growing relevance of data & marketing concept like 80/20 Rule in digital medium

December 2003 -- Jersey City, NJ -- We all know how the online buzz about a new album can make or break sales. That buzz factor is rapidly moving to new technologies including cell phones, broadband, Internet, online marketing, chat rooms, and websites. Developing strategies to effectively promote musicians across all these new media will be addressed by Jean Marc Rejaud, founder & President of marketing strategy firm Focus Marketing at iHollywood's Music 2.0 conference in LA on Dec 8th and 9th.

"What has been lacking to a large extent in the music industry is meaningful research & analysis upfront in defining the optimal marketing strategy," explained Jean Marc. "Artists & labels have too often turned to cookie-cutter solutions without any supporting data."

"With the emergence of digital mediums though, the wealth and ease of acquiring data will increasingly shape marketing strategies, particularly across mediums. The question facing marketing strategist and executives is how all this data & information translates into the development and implementation of actual cross-media marketing plans that deliver results."

Jean Marc has spent the last 15 years developing and implementing consumer analysis, best segment targeting and innovative marketing/business strategies for Fortune 100 companies, including American Express and l'Oreal. Today, Jean Marc leverages the 80/20 Rule to create information-driven marketing campaigns utilizing everything from database and direct marketing to loyalty programs and new business development for the music industry.

Jean Marc will be joined on the panel by Disc Marketing CEO Tena Clark, Andria Tay (VP Marketing, Angel/Blue Note/Manhattan), Joe Fleischer (Principal, Big Champagne), and moderated by Chris Marlowe with Hollywood Reporter. "Digital marketing strategies will increasingly become key factors in the drive for new revenues and potentially a competitive advantage for the labels and managers able to master them. I look forward to discussing the issue with such as distinguished panel of experts.

As a preview of some of the practical benefits of Focus Marketing's methodology, attendees can download a 80/20 rule simulation document that will help them calculate its impact on their business or career. The document is freely available by registering to the Focus Marketing newsletter, providing periodic communications on marketing ideas and analysis, at www.focusmarketing.us/music/.

About Fous Marketing
Focus Marketing, based out of Jersey City, NJ is a company bridging data analysis, marketing strategy development and implementation for the music industry.
http://www.focusmarketing.us/music/
mailto:jmrejaud@focusmarketing.us

About Music 2.0
Music 2.0 will analyze trends and developments affecting the business of digital music, including musics growing portability, digital distribution, piracy, desktop music production, industry consolidation, online marketing, and the rapidly expanding number of services targeting music consumers.
http://www.ihollywoodforum.com/digitalmusic2003.htm