TWO POPULAR FITNESS TRENDS COMBINE TO MAKE INFOMERCIAL HISTORY

Blackline Sports and Fitness Corp., a Milwaukee based fitness design and distribution firm, has combined boxing and abdominal exercises to create the all new Ab-Jab(TM). After being misled by hundreds of fitness gadgets, the cardio and stress benefits of boxing may be exactly what the abdominal fitness market is looking for.

"We were determined from the start to design a product that would offer all of the necessary elements for fitness success - cardio, stress relief, muscle toning and, most importantly, FUN", says Pete Gustin, president and CEO of Blackline. The result is a product that is as addicting as it is effective.

With boxing being among the most popular fitness regimens over the past five years, and sculpted abdominals as the most sought after fitness goal, the Ab-Jab is expected to break the $100 million sales mark soon after the launch of its highly anticipated infomercial. Due to its PATENT PENDING" status, infomercial companies are lined up in an unusual bidding war to obtain a part of the action.