Membership sites now have an alternative to paid listings or SEO for marketing themselves

SubscriptionConnection announces the launch of its new proprietary PPC/PPA ad management system. Unlike other affiliate programs, the banner ads and text links submitted by publishers are placed exclusively in the SubscriptionConnection.com directory. Because of its more limited and controlled scope, this "reverse" affiliate program fits better within the budgets of membership site publishers than purchased ads or listings. Ads placed in the system are also periodically included in mailings to a continually growing list of registered members.

(PRWEB) December 3, 2003 --Regardless of their motivation, Googles recent reindexing, while initially a nuisance, is now apparently creating a torrent of complaints and expressions of angst.

Thousands of web pages have been suddenly demoted in the Google search results, primarily on the main commercial search terms for which they targeted their pages and replaced by other sites who, in the main, referred to the search term obliquely." comments Barry Lloyd, an expert, author and speaker on high search engine ranking tactics.

Postings from webmasters on the various search engine bulletin boards further indicate the concern and impact:

sit2510 said, I guess most of the people don't know exactly what method Google used to drop your site or your index page. Simply your site or index page does not pass through the filter on that keyword phrase...that is for sure. How that filter work seems to be a mystery."

rocketrob said: Checked the SERP's this morning for my main 1-word and 2-word search terms and my site is nowhere to be found. A google pattern seems to take place every 3 weeks or so, just like the "no longer exists" dance. I was not listed in Google at all a couple months ago for these terms, then I was listed and my position hardly wavered more than 1 spot for maybe 3 weeks. That was maybe 3 weeks ago, now today GONE."

John316 commented: Turn out the lights, the party is now over. You can chase the algorithm tweaks or you can ‘see the new google. If you truly do ‘see, you will understand the commercial webmastering/google mix is now toxic."

According to Jerry Minchey of SearchEngineU.com Just because your site didn't get dropped, doesn't mean you're safe. It's not over with yet. Google could do another major change again any day. I think Google realizes that there are still a LOT more guilty sites out there and some innocent sites that need to be restored to higher rankings." Search engine reindexing can be especially difficult for publishers of membership-based content sites who have a difficult enough time getting traction for their listings, whether in the standard or paid listings.

But now membership sites have an alternative, a back-up strategy. According to Joseph Meth, founder of SubscriptionConnection.com, "the membership site publishers need to have an active, rather than passive marketing effort and they shouldnt put all their eggs in one basket. The first place membership sites should look to actively assume greater control of their sites marketing is SubscriptionConnection.com."

Meth says that as evidenced by the recent changes caused by Googles ‘Floridaupdate, search engine listings are no longer enough, and may never have been, for prospective subscribers to find you." He says that SubscriptionConnection.com is the only channel exclusively devoted to promoting membership sites and gives the sites listed in its directory a venue for advertising and presenting their offering while simultaneously aggregating the search activity demands of interested prospective subscribers". He adds that both consumers and publishers are beginning to consider SubscriptionConnection.com "the Subscribers Home - where your premium content shopping experience begins."

To better help serve the needs of membership sites in its listings, SubscriptionConnection.com has just launched a unique, proprietary PPC/PPA ad management system. Unlike other affiliate programs, banner ads and text links submitted by publishers are placed only in its directory or mailings. We call it our ‘reverse' affiliate ad network. Because of its more limited and controlled scope, our affiliate program is more within the financial budgets of membership site publishers" said Meth.

Another benefit for participating in the SubscriptionConnection.com ad management system are the periodic mailings mades to a continually growing list of registered individuals who already are subscribers or have expressed an interest in purchasing subscriptions.

Learn more about how the ad management system works at the Advertise" link at www.SubscriptionConnection.com.

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SubscriptionConnection.com was launched in March, 2003 as the Internets first vertical channel for membership sites and is the only online directory with information and links to over 600 of the top paid content sites in all categories, including: dating, sports, music, personal growth, business and investments, community, technology, research and children. Since its launch, nearly 150,000 visitors have visited the site and viewed over 300,000 pages. Nearly 100 membership sites have ads and links placed on the directory's 1500 pages. The directory continues to grow as membership sites are regularly added.