Will 2004 Be The Year Local Small Businesses Finally Profit From Their Own Websites? A Mixed Outlook!
Small Businesses CAN begin to reap rewards from their own website IF they pay attention to tying their primary business to underserved "net niches", building in house customer lists, and have a "Back Up" web strategy to convert non-local visitors into paying customers!
(PRWEB) December 3, 2003 --Will 2004 finally be the year that local businesses cash in on the Internet as a viable tool for building up a local business?
The honest answer is(no matter what the "techies" hocking webhosting tell you)...
Possibly!
Till now, seemingly only "big businesses" could prosper from having a web presence. Even then, giants like Amazon.com went years and invested millions of dollars without breaking even.
Late breaking news from the key search engines, Google and Yahoo!-Overture, indicate that this disappointment is about to end! Will your neighborhood business be able to cash in? That, indeed, is the million dollar question.
Press releases from both of the top search engines indicate that these giants will immediately commence a new focus on Local Internet Search Capability.
For local businesses of every stripe, yellow pages advertising could quickly become as outdated as the buggy whip...under certain circumstances.
And going years before having a profitable web presence could be a thing of the past.
Local businesses who recognize the trend have a unique window of opportunity to seize local internet market share if they understand the following...
1) How even local businesses can profit through proper internet marketing
2) How to use the internet to create local and global income streams
3) How a local business can tap into "Net Niches" unserved by their competitors
4) How to accomplish these objectives profitably without being bogged down with technical distractions
5) How to begin with a marketing budget as low as $50 per month for a turnkey internet marketing solution, and
6) Why entrepreneurs with passion often do better than either huge corporations or "techies"
Local businesses can prosper by tapping into the
growing tendency of computer users to search Google (and other search engines) rather than root around for a dusty, often outdated phone book.
Being busy, they should automate as much of the computer process as possible. Usually this is possible for less than $50 per month for a total webhosting and customer contact package.
Being cost conscious, business owners should advertise where their competition *doesn't* by focusing - as much as possible - on underserved key word/key phrase niches related to their primary business. Free software and other no cost tools exist to expedite the process and are available at http://chuckhuckaby.com
So as never to waste a customer - even if the prospect hails from another continent - local businesses should affiliate with national and international businesses who can serve these customers. For example a "mom and pop" video store's website may choose to sell movie posters and other net available goods to customers who don't reside in their local service area. Most of the suitable partnerships have already been researched as you'll find at http://chuckhuckaby.com
To reduce customer service costs, track the effectiveness of other forms of traditional advertising, and create repeat, responsive internet saavy customers, "Internet specials" should become a part of the weekly marketing mix
While the task is labor intensive, it is not impossible.
No prior knowledge of "html","cgi","perl","asp" or other technowizardry is required. In fact, entrepreneurs with a love for their business, their customers, and the pure desire to succeed can outperform the techies in producing a "human friendly" website that generates income.
The question is... will 2004 be the year YOUR local business propsers on the web?
Your Small Businesse CAN begin to reap rewards from a properly developed website IF you pay attention to tying your primary business to underserved "net niches", building in house customer lists, and having a "Back Up" web strategy to convert non-local visitors into paying customers!
Happy New Year!
For More Information visit:
http://chuckhuckaby.com
For a Free Web Seminar on the topic visit:
http://seminars.sitesell.com/webspecialist.html
or FAX: 501-644-5363
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