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OMAHA, Nebraska, December 4, 2003 – With the holiday shopping season in full swing, online coupons have become an important tool when shopping online. With the most popular choices among consumers being in the apparel and electronics categories, many consumers are looking for discounts and finding them.

“We have seen a dramatic increase in the number of consumers using online coupons this holiday season,” said Ryan Phelan, Co-Founder of “With the low cost of operations in servicing internet customers, retailers are offering a wide variety of discounts to lure shoppers. Plus, online retailers are learning more and more that consumers want an alternative to the crowds at the shopping malls as well as making sure that their holiday budget is maximized. If consumers can save more money by not going to the local store, then they are more apt to shop online. “

Online coupons can be very effective in converting online consumers because the discount offered online is, often times, a larger discount that they could find in the physical store. Online retailers offer online coupons to customers for free shipping, percentage off or dollar discounts for most items. Consumers enter a promotional code during the checkout process to receive the discount.

“We are averaging over 30- 50 online coupons per day since Thanksgiving and our traffic has increased over 2002,” said Phelan. “Of the 350 merchants that we list on our website, we currently have promotional codes for 65% of our merchants. Our visitors love the fact that they can get a better discount online than they could find in the paper or advertised on television.”


With the constant need of the consumer to know about the latest discount or promotion, many consumers are taking advantage of’s PromoNotify email program. Consumers can sign up to receive daily and sometimes instant e-mail’s for up to 30 of their favorite online merchants.

“I like to know that if one of my favorite merchants has a deal, I won’t miss out,” said Chris Svec of Fort Lauderdale, Florida. “With the emails from, I know that I am never going to miss out on that big sale or special discount. I do not shop online without visiting first.”


Established in August of 2000, is a leading Internet shopping portal for online discounts and merchant promotions, and a provider of related technology and services. The company also provides private label solutions for online companies and websites looking to outsource online shopping in their customer retention and membership efforts. The company represents affiliate relationships with over 350 merchants including,,, Coldwater Dell Small Business,, 1-800-Flowers and

Media Contact:

Ryan Phelan


[email protected]

(248) 770-6066


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Ryan Phelan