THE TRAINING ASSOCIATES APPOINTS MARKETING DIRECTOR Marketer to Build IT Trainer Staffing Company Revenue and Brand

The Training Associates, the largest and oldest provider of IT trainers, announced that Sharon Shepard has joined their ranks as Marketing Director.

Boston, MA (PRWEB) December 5, 2003 --The Training Associates, the largest and oldest provider of IT trainers, announces that Sharon Shepard has joined their ranks as Marketing Director.

A polished, well-exposed professional with over 11 years of experience as a successful marketer and business person, Sharon has marketing and management experience in diverse, highly competitive, technology-driven industries. Sharon will develop and deploy strategic, nationwide marketing programs to educate the market, increase brand awareness, and build market share and revenue.

With the high-tech sector continuing to be volatile, corporations need to continually train and retrain employees in mission critical IT skills imperative to business success. As in many industries, this type of program is a double-edged sword, needing to hold on to human capital but unable to support the internal resources to staff an education department. Additionally, with ever-shortening product cycles, education is as important as ever. Because The Training Associates offers their customers business process outsourcing (BPO), thereby keeping training as a variable cost rather than a fixed cost, our customers can continue to offer this benefit to their valuable employees
Sharons versatile background will be critical for expanding and reinforcing our marketing message to corporations and learning solution providers unsure on how to leverage the IT trainer staffing market, said Victor J. Melfa, CEO and President of The Training Associates. "Her expertise in building successful marketing programs will enable us to continue our momentum in gaining market recognition as the largest and oldest provider of IT trainers in North America."

Prior to joining The Training Associates, Sharon was the marketing and public relations manager at Vibren Technologies, a division of the NEC Corporation. At Vibren Technologies she was responsible for all internal and external communications needs for six service divisions and the corporation as a whole.

Previously, Sharon has held ever increasing responsibilities within all areas of high-tech. Sharon has held marketing roles at CMGI@Ventures, Analog Devices, Health Payment Review (now McKesson), Bose Corporation, and Hill, Holiday.

Sharon holds her BS in Business Administration from Westfield State College and her MBA from Suffolk University.

The Training Associates has been the innovative leader in the IT trainer staffing industry since 1994. With over 5,000 qualified IT trainers teaching over 10,000 classes per year, The Training Associates is the largest provider of contract and full-time IT trainers in North America. Leading technology partners include Microsoft, IBM, Oracle, Cisco, Intel, HP, and Novell. Training provider clients include New Horizons, IBM Learning Services, Thomson Learning/NetG/Wave, Knowledge Universe/ Productivity Point International, CompUSA, and Boston University.

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info@TheTrainingAssociates.com
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