Special Report Teaches Small Businesses Effective Techniques to Increase Prices without Irritating Customers

A resource to help small businesses increase prices without losing customers.

Boston, MA (PRWEB) December 5, 2003 -- Most small businesses undervalue themselves and dont charge enough. Whats more, this can be very dangerous to a business bottom-line, since pricing is also a strategic marketing image tactic. Businesses can find answers to this problem inside a newly released downloadable report called, How to Increase Prices without Irritating Customers," written by Sharron Senter, marketing consultant & author.

There are two common reasons why many entrepreneurs undercharge," said Senter. One is fear, and the other is that they don't realize the value of their services and products upon the launch of their business. However, after being in business for a while, entrepreneurs have more time to learn what their competition is charging and what the marketplace is willing to pay, which is usually more. Thus, many small business owners are very frustrated with their pricing. Whats more, its a myth that you cant raise prices in a down economy," said Senter.

Senter offers the following tips when increasing prices:

Tip 1 -- Dont drone on with unnecessary explanations, and certainly dont give details about your personal life and why you need more money. This is unprofessional and makes customers feel uncomfortable. In most instances, customers wont tell you theyre uncomfortable; theyll simply stop doing business with you.

Tip 2 -- Dont attach rules to pricing increases. Customers wont remember the rules and such a policy is awkward.

Senter recommends that before increasing prices, its important for business owners to feel confident about their new pricing. Theres nothing more destructive to a business pricing strategy and the bottom-line than feeling insecure about your pricing," said Senter. Customers will pick up on your insecurities, causing them to question whether youre worth it." Lets face it; if you question your pricing, why wont your customers?"

The 10 page report, How to Increase Prices without Irritating Customers" retails for $17 and can be purchased and immediately accessed at http://www.sharronsenter.com/fs.htm

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Contact Information
Sharron Senter
Founder of the small business portal www.sharronsenter.com
sharron@sharronsenter.com, http://www.sharronsenter.com
(978) 346-4086

ABOUT SHARRON SENTER
Sharron Senter is the founder of sharronsenter.com, a US-based, Merrimac, Mass. marketing firm that specializes in helping small and home-based businesses deploy affordable online and offline marketing strategies.