Australias soft drinks market is dominated by the carbonated soft drinks sector, representing 60.8% and 60.4% of the market value

Research and Markets have announced the addition of the 'Soft Drinks in Australia to 2007 report to their offering.

This report is a detailed analysis of soft drink markets in Australia. Covering six categories, it includes data on value, volume, distribution, market share, expenditure and consumption plus full five-year market forecasts.

Scope

Contains information on six key categories -- carbonates, concentrates, bottled water, juices, functional drinks, and ready-to-drink tea and coffee.

The comprehensive data set includes market values, volumes, segmentations and forecasts.

All data is for 2002 and full five-year forecasts are provided.

Report Highlights

Australias soft drinks market is dominated by the carbonated soft drinks sector, representing 60.8% and 60.4% of the market value and volume respectively. The functional drinks sector experienced the fastest growth in value terms, however in volume terms bottled water was the fastest growing sector.

The position of carbonates is unlikely to be threatened and with the introduction of a variety of innovative brands this sector will continue to dominate. The forecast figures indicate continued strong growth of functional drinks and bottled water - however, the rate of growth will decelerate as the market nears maturity.

This report is designed to:

Discover the major quantitative trends affecting soft drinks markets.

Understand consumers consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

For a complete index of this report click on http://www.researchandmarkets.com/reports/41444

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