US Quick turnaround Printing market value estimated at $12 bn in revenues.

The quick print market cannot be understood as one large entity. Instead, it is best viewed as the sum of its components, including franchises, chains, superstores, mail services, and independents. This is as it should be, since the service of quick turnaround printing is not necessarily limited to those who would define themselves solely as quick printers. Is is stated in this report that that this market currently represents nearly $12 billion in revenue in the United States, which makes it a significant market component

Research and markets announces the addition of this new paper entitled "Defining and Sizing the Quick Print Market in the United States" to its offerings.

Sizing the quick print market is a difficult task because there is no clear agreed upon definition for the segment. Therefore, a logical definition of a quick printer is a prerequisite for any market size estimate. One issue in defining the term quick printing" is that it has two separate uses. In one sense, quick printing refers to smaller printing companies that have a retail presence. Nevertheless, the term can also be used to describe a quick turn around service that is performed by many printing companies (whether they consider themselves to be quick printers or not). Another issue is that the traditional definition of a quick printer has changed. Many of todays quick printers are moving away from models that were based on having a retail presence. In addition, many in the industry now look at quick printers and small commercial printers as a single group, partly because of their similarities in size, equipment used, and markets served. Nevertheless, grouping quick printers and small commercial printers together is also done out of expedience. It is not always clear which group a given site belongs to. This will become particularly clear as we examine the independent segment of the quick printing market.

A quick printer is a small commercial printer that provides quick turnaround and short-run work for its customers (for this reason, quick printers are sometimes referred to as instant printers).Other factors which also need to be considered are that quick printers often accept walk-in customers through a retail presence,generally in a storefront with counter service.Job submission through a Web site is a substitute for (or an enhancement to) retail presence in some cases.Quick printers also often use copying machines or small format offset presses to produce their work (although quick printers take advantage of a variety of offset and digital printing technologies as well as analog and digital copiers).

Unlike larger commercial printers, quick printers are identified by their speedy service rather than their ability to manufacture large quantities of printed material. Other factors such as retail presence, type of equipment used, and the use of a dedicated sales force are indicators of a printers category, but they do not necessarily define a company as a quick printer. For this report, in defining who is or who is not a quick printer we have identified several types of quick printers, some of which lend themselves to easier classification than others, as the section below describes.

The quick printer market is made up of four main segments,Franchises, Chains,Mail Services and Independents each of which are discussed in this report.

The report provides a definition of the quick print market and also sizes the quick print market in the United States. The key components of the quick print market in the United States are also identified and estimates of the number of sites and revenue associated with those sites are providedThis report concludes that The quick print market cannot be understood as one large entity. Instead, it is best viewed as the sum of its components, including franchises, chains, superstores, mail services, and independents. This is as it should be, since the service of quick turnaround printing is not necessarily limited to those who would define themselves solely as quick printers. Is is stated in this report that that this market currently represents nearly $12 billion in revenue in the United States, which makes it a significant market component, particularly in relation to digital copying and printing.

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