A NEW YEAR, A NEW BOOK: Promotional Writing Expert Reveals How to Promote Your New Ideas

When it comes to books, promotion can make all the difference between success and failure. Start the New Year off right by creating powerful promotional pieces that will get results.

The New Year is around the corner, and many people are already deciding what their resolutions will be. For some, they will finally get started on that book theyve always wanted to write. For other authors who have already been published, perhaps theyll resolve to get their books out of their garages and into the publics hands. Whether the promotion efforts were stalled, or have yet to begin, one thing is certain -- all authors need a good marketing strategy to achieve success.

Contrary to what many people think, the first step in a marketing strategy is not mail your book to potential outlets." Before you send anything, you have to know what to send. You have to know what the media, bookstores, and book reviewers want. What they want is a press kit.

Every book, whether its a novel, a childrens book, a memoir, or a business book, needs a press kit," says promotional writing expert Dawn Josephson. A press kit is your books resume. It should entice your target audience to read and learn more."

A press kit will generate tremendous results when authors put one together in a concise and orderly fashion. The kit should showcase the books major highlights and selling points. Create a kit thats nothing but fluff, and youll get zero response," Josephson asserts. However, if you create a kit that is filled with helpful information and is extremely targeted, youll gain the maximum results."

When it comes to books, promotion can make all the difference between success and failure. With the New Year upon us, now is the perfect time to get a fresh start on your book promotion efforts. With a powerful media kit in hand, all authors can achieve the results they have been dreaming of.

Dawn Josephson, Founder and President of Cameo Publications, is an editor, ghostwriter, and idea development consultant. She helps professional speakers, business leaders, and non-fiction authors maximize their exposure and increase their recognition through the written word. Today, she has over 1,000 published articles and 14 published books.

You can learn more about how to create a powerful press kit in Josephsons new book, Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books. For a review copy or to interview the author, please call 1-866-372-2636 or send an email to paula@cameopublications.com.
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