XX LAGER SIGNS ON AS AN OFFICIAL SPONSOR OF THE 1ST ANNUAL ROSARITO INTERNATIONAL JAZZ FESTIVAL"
CANYON COUNTRY, California (December 1, 2003) - Officials with Largo Vista Entertainment Inc. (LVE) announced today XX Lager beer as a Primary Sponsor for the 1st annual Rosarito International Jazz Festival" (RJF). RJF is scheduled to take place in Rosarito Beach, Baja California Mexico on September 17-19, 2004.
XX Lager is one of several beer brands of Cervecería Cuauhtémoc Moctezuma, S.A. de C.V. (CCM), also known as FEMSA Cerveca, and is the largest beverage company of Mexico and Latin America, exporting its products to the United States, Canada, and select countries in Latin America, Europe and Asia.
As part of the sponsorship agreement, CCM are providing XX Lager beer product and other site related services for the festival.
Kurt Wilson, President of LVE and Executive Producer for RJF 2004 states; We are obviously very pleased to have CCM and their popular XX Lager brand involved in RJF 2004. They, like us, recognize the potential for the long term benefits of holding this event in Rosarito year after year. Not only will RJF create a new tourism market for Rosarito and the Baja region, it will become a signature event for the region that will build itself into an internationally recognized jazz festival".
Sr. Victor Simental, Vice President of CCM states; We hope that with events like RJF, the tourists that visit Rosarito may enjoy something different and cultural. This is why we wish Largo Vista Entertainment success, and hoping to work with them on the next event".
Edgar Renteria Oceguera, Marketing Specialist for CCM agrees The partnership between RJF and XX Lager is a perfect fit for the company and their long term marketing goals".
Largo Vista Entertainment, Inc. (LVE) is a privately held entertainment-production company located in Santa Clarita, CA. The Principals of LVE consist of several entertainment industry veterans with extensive experience in design, development and production of Special Events, Concerts, Music Festivals, Film, Television, Casino Projects and Theme Park Attractions. Other services include 3D visualization, Computer Graphics and Design (including web design).
For more information on LVE log onto www.largovistaent.com.
For event information, contact Kurt Wilson at kurt@largovistaent.com.
FEMSA Cerveza produces and distributes recognized brands of beer such as Tecate, Tecate Light, Carta Blanca, Superior, Sol, Dos Equis Lager, Dos Equis Ambar, Indio, Bohemia, and Noche Buena, among other brands.
In 1994, it formed a strategic alliance with Labatt Brewing Company/Interbrew, which currently owns 30% of the FEMSA Cerveza capital.
For more information on FEMSA log onto www.femsa.com..
For LVE media inquiries contact:
Salmon Creek PR
Attention: Loran Hickton
Phone: (360) 571-5560
E-mail: lhickton@salmoncreekpr.com
For Baja Tourism inquiries contact:
Department of Turismo
Attention: Alejandro Moreno Medina, Secratario De Turismo
Phone: 011-52-664-634-6330 Fax: 011-52-663-634-7158
E-mail: alemoreno@baja.gob.mx
For sponsorship inquiries contact:
Kurt Wilson
Phone: 661.299.4871
E-mail: kurt@largovistaent.com
|
