The Chinese confectionery market has undergone rapid and continuing growth since 1998

Research and Markets have announced the addition of the 'Confectionery in China to 2007 report to their offering.

(PRWEB) December 7, 2003 --This report is a detailed analysis of confectionery markets in China. Covering three categories, it includes data on value, volume, distribution, market share, expenditure and consumption plus full five-year market forecasts.

Scope

Contains information on three key categories -- chocolate confectionery, sugar confectionery and gum confectionery.

The comprehensive data set includes market values, volumes, segmentations and forecasts.

All data is for 2002 and full five-year forecasts are provided.

Report Highlights

The Chinese confectionery market has undergone rapid and continuing growth since 1998, driven by a buoyant economy, rising incomes and an increasingly sophisticated consumer base demanding quality products and international brands.

Contrasting many Western markets, China is characterized by the overwhelming dominance of the sugar confectionery segment, thanks to traditional tastes. Chocolate and particularly gum have however experienced stronger growth in recent years, although the sugar segment is expected to experience an even stronger period through 2007.

This report is designed to:

Discover the major quantitative trends affecting confectionery markets.

Understand consumers consumption and expenditure patterns.

Understand the future direction of the market with reliable historical data and full five year forecasting.

For a complete index of this report click on http://www.researchandmarkets.com/reports/41475

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