Your Presence On The Internet Is Critical In Today's Business Marketplace.

More and more of today's purchases are derived from e-Business. Your presence on the Internet is critical in today's business marketplace.

Atlanta, GA (PRWEB) December 8, 2003 --Your presence on the Internet is critical in today's business marketplace. Even if you choose not to sell your goods or services online, a web site is a virtual marketing tool that you can update on demand. More and more of today's purchases are derived from searchs on major search engines such as Google, MSN, and Yahoo. A Web site is a useful marketing tool for providing richer pre-sale information or post-sale support and service. This might differentiate your product or service from your competitors'. E-marketing has leveled the playing field so that small businesses and large businesses.

The Small Business Administration (SBA) stated earlier this year, "E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from 5% to 35% depending on the industry and format. Response rates for traditional mail averages in the 1-3% range."

One of the benefits of e-marketing is being able to deliver targeted information to specific markets for consumers to signup for your products and services. This allows you to discover who your customers are and what areas of marketing are successful. This allows you to manage your advertising and marketing campaigns, so your products and services get the most exposure to your audiences.

Building e-business brands, working with agency creative personnel, and developing corporate identity systems is important for your company to maintain an effective corporate identity. Redfern Studio's Marketing Team will oversee the day-to-day advertising, corporate identity, direct marketing and other communication projects and also be responsible for managing and leading relationships with some of the top advertising and design agencies.

Redfern has the proven experience in developing, managing and executing high-level communications programs and have an intimate understanding of all aspects in the creation of advertising / direct marketing campaigns, including customer research, strategy development, creative evaluation, production, media placement, and campaign measurement.

About Redfern

Redfern has been providing internet consulting, web development, web design, branding, application development, digital marketing, system integration, CRM and many other scalable business solutions for B2B, B2C and B2E since 1999. Redfern is a privately held woman-owned business enterprise (WBE) headquartered in Atlanta. Premiere companies rely on Redfern's skilled consultants, engineers, designers, and developers everyday. Redfern combines proven technical expertise, project management, and development methodology to help corporations; non-profit organizations, businesses, and government organizations leverage intergraded solutions to increase ROI. Additional information regarding Redfern may be obtained at http://www.redfern.net or by contacting 1.800.345.6975.
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