KRIEGERs PUB & GRILL FRANCHISE GROWTH IS ON A ROLL -- WITH NEW NAME

New Restaurants Opening In St. Louis, Missouri and Quincy, Illinois This Week

DECEMBER 8, 2003, St. Louis, Missouri ... Kriegers Pub & Grill, a popular, locally-owned chain of sports-themed, casual family restaurants, is expanding its franchise operations with the launch of two new restaurants, including at Union Station in downtown St. Louis and at The Quincy Mall in Quincy, Illinois.

Both sites will debut a new name, logo, sign and tag line for the restaurant: Kriegers -- Your Home Town Sports Grill."

The new Kriegers at Union Station opens Monday, December 8 and will be operated by local franchisee Krust, Inc. The Quincy site will open December 15, operated by local franchisee CTLM, Inc.

This brings the number of new franchises to six since Kriegers began offering franchises in October, 2002. The company also operates six corporate-owned restaurants in suburban St. Louis.

These two new franchise operations reflect the popularity of our sports-themed restaurants and the progress of our business plan," says Brian Krieger, director of franchise operations and one of three majority owners of the company he co-founded in 1991.

Both new Kriegers locations will employ about 60 people and measure about 6,800 square feet," says Vito Chirco, co-owner and director of marketing and sales.

Our company did not start out to offer franchises, but has evolved that way because of our success over the last 13 years -- customers have always asked how they could get involved," notes Chirco.

We are changing our name to reflect our successful concept as a fun and satisfying restaurant destination for sports fans and families. We are growing fast -- system-wide sales are up 20 percent over last year, " he adds.

Anyone who has visited a Kriegers is familiar with the welcoming scene and sports entertainment format that is the company trademark. Each restaurant is built with a handsome wood bar with brass finishes surrounded by photos of famous people and features 25 TV sets tuned to sports programs. The menu offers 70 beef, chicken, pork, pizza and pasta items, including secret recipe" dishes, all complemented by a youthful staff and special activities, such as appearances by sports and media celebrities.

Kriegers has been voted Best Place To Take The Kids" #1 Sports Bar" and has been noted for Best Fries," Best Burgers," Best Pub," Best Chicken Wings" and Best Casual Lunch" by local newspapers. Kriegers also has won the Missouri Restaurant Association award for Best Menu in Missouri." The menu offers 70 beef, chicken, pork, pizza and pasta items, including secret recipe" dishes, all complemented by a youthful staff and special activities, such as appearances by sports and media celebrities.

For more information about Kriegers franchising, call Al Genovese at 636.530.1395, ext. 20. or Jeff Dunlap at Powerline Public Relations 314.721.5505.