ScentAir Technologies Provides Scent Marketing Solutions To BI-LO Grocers

BI-LO grocers adds scent to 75 grocery stores. BI-LO has signed an agreement with ScentAir Technologies in Santa Barbara, California to add scent to the floral and produce departments in 75 of the 600 BI-LO grocery stores.

Santa Barbara, CA (PRWEB) December 7, 2003 ---BI-LO grocers adds scent to 75 grocery stores. BI-LO has signed an agreement with ScentAir Technologies in Santa Barbara, California to add scent to the floral and produce departments in 75 of the 600 BI-LO grocery stores. By adding scent to our produce and floral departments, we not only enhance the shopping experience, but also increase sales," says Jim Smits, senior vice-president of fresh products for BI-LO. We saw a double digit increase in the floral department by adding a great floral scent during an off-season promotion. According to Smits, the apple pie scent in bakery prompted an unprecedented sell-out of apple pies in three hours.
ScentAir Technologies offers unlimited scent choices, from food to floral fragrances. We believe that in addition to using seasonal scents to enhance the consumer experience, retailers use signature scents as a major in-store brand component," says Forrest Fleming, Chief Executive Officer for ScentAir Technologies. Scent builds brand equity, samples new products, increases both brand and category sales, as well as enhance the retail environment," adds Fleming.

ScentAir Technologies, the leader in providing scent marketing technology for retail/brand applications, offers patented environmental scent systems proven to increase category/brand sales and enhance the appeal of retail environments. These systems release high quality scent in a subtle, clean and controllable way, without the use of sprays, aerosols or heated oils.www.scentair.com
###
For additional information contact Mary Reardon 805-964-2424, email: mreardon@scentair.com