MAYO Communications Column “Eye On PR” Celebrates Five Year Anniversary *** ”We receive calls often from budding PR Pros, who thank us for not only offering inside media tips free, but email addresses, too,” said Aida Mayo, president.

A column offering free inside tips on media placement marks five years of publishing.

Los Angeles, CA — MAYO Communications (www.MayoCommunications.com) celebrates its fifth anniversary this month of publishing “Eye On PR,” a monthly column on inside media tips, read mostly by public relations professionals, advertising and marketing communications experts.

   “We learn straight from the horse mouth when we cover media workshops, where editors of
national publications such as USA, Wall Street Journal and Forbes Magazine speak on their pet peeves and what makes a good pitch to the media,” said Aida Mayo, president, MAYO Communications. “This week we received an email from a publicist, who was trying to track down West Coast Bureau Chief
Jonathan Friedland, Wall Street Journal. She said when she did a search on Google, the last article we
posted on our Web site popped up. It was on a workshop Friedland attended.. She said the article helped her prepare her client for the interview, and it conveniently had his personal email address, too.”

   This month’s “Eye On PR” features the secrets of getting publicity photos published in entertainment magazines and newspaper outlets. Ironically, the day five photojournalists spoke at a Hollywood hotel, their pagers were sounding off on news alerts about Pop Star Michael Jackson. Associated Press Deputy Editor Tracy Gitnick talks about what makes a great wire photo and tips on
getting your images published in newspapers all over the country.

   The website also has links at the bottom of the most recent article on past media workshops from print to broadcast news. Many of the stories are first posted at www.Odwyerpr.com, because Vice President George McQuade is the West Coast Correspondent for Jack O’Dwyer Publications, NY.

   MAYO Communications has been serving its clients' media and public relations needs with the niche knowledge of media relations, branding government and politics. MAYO staff has more than a dozen years of combined media, public relations and marketing communications experience. MAYO Communications is one of the leading Los Angeles-based public relations firms. MAYO Communications was the only agency that earned two PRisms for the category of “Media Placement - Print,” for two separate media campaigns from Public Relations Society of America (LA chapter) this year. One for the
”10 Day Lockout at the LA and Long Beach Ports” and another for the “Economic Warcast” campaign.

   The client roster includes such high profile companies as: C I Host, one of the world’s top hosting companies; Los Angeles County Economic Development Corporation (LAEDC); World Trade Center Association –Los Angeles/Long Beach; Orange-North-American Trade Rail Access Corridor Authority (OnTrac); City of Placentia; O’dwyer Publications (www.odywerpr.com), NY; Advantage-Security Competitive Intelligence (Counterterrorism Expert Elsa Lee); Stevie Wonder’s Stitches Technology; D&L Toy Company (www.stomprocket.com) and www.BuyButtons.com.