The European natural food and drinks market will surpass the EUR20 billion mark between 2002 and 2007

Research and Markets have announced the addition of the 'Natural & Fresh Food and Drinks report to their offering.

Natural and fresh products, with their perceived product safety and health benefits, are becoming more popular. The number of European natural food buyers is set to grow from 153 million in 2002 to 245 million in 2007. Consumer demand for better quality and tasting food and drinks has lead to steady growth in fresh foods market, which will grow to exceed €200 billion between 2002 and 2007

Scope

Analysis of consumer trends in natural and fresh food and drinks, drawing on Datamonitors Consumer Insight survey and market data expertise

Analysis of natural, fresh and organic market values and growth rates. Consumer profiles are also analyzed

Detailed Action Points pinpoint how to devise effective marketing strategies that appeal to both buyers and non-buyers of natural and fresh products

Data includes detailed analysis of seven leading country markets from 2002-2007: France, Germany, Italy, The Netherlands, Spain, Sweden and the UK

Report Highlights

The European natural food and drinks market, driven by extremely strong growth in certain sectors will surpass the EUR20 billion mark between 2002 and 2007. In excess of 50% of the natural market is accounted for by organic food, sales of which are forecast to grow at an annual average rate of 10.4% over the same period

Natural consumers fall into one of three attitudinal groups -- 'Foodies, 'Greenies and those who live lifestyles of health and sustainability (LOHAS). Each influences purchasing motives and frequency

In our Consumer Survey 51% of respondents stated that they trust organic and natural products more than conventional food and drinks, suggesting that this has contributed to the positive development of the European natural and fresh food and drinks markets and provides a rationale for marketers continuing their activities in this area

This report is designed to:

Exploit market opportunities by spotting trends using our unique market, demographic and attitudinal data and analysis

Understand the consumer attitudes and behaviors that are shaping the growing interest in all things natural and fresh

Boost the success rate of product development and marketing campaigns by understanding the obstacles to market development and how to overcome them

For a complete index of this report click on http://www.researchandmarkets.com/reports/41509

About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.

For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com